Home / Knowledge / News / Apparel/Garments / Giordano piloting online shopping in the UAE
Giordano piloting online shopping in the UAE
18
Apr '12
Giordano reached another customer service milestone in its almost two decades of operations in the region, with the launch of its online shopping website.

The move into e-commerce is being piloted in the UAE, with more than 300 of Giordano's most popular items available in the initial launch phase, and products delivered within five working days to any UAE address.

“With the launch of our online shopping, we provide our customers with immediate access to our products right at their fingertips. No matter where they are in the UAE, they will be able to shop for Giordano products from the comfort of their home or workplace. The shopping portal is another demonstration of how Giordano adapts its business model to expand reach, and provide the best possible customer service,” said Ishwar Chugani, Executive Director of Giordano, Middle East, India and Africa. “As it is in its nascent stage, we're piloting online shopping first in the UAE, with plans to cover other markets in the future,”

Giordano's performance in the Middle East also continues an upward trajectory, registering 12 per cent growth during the first quarter of the year across the region, versus the same period in 2011. The retailer attributes the growth to strong sales in the Saudi Arabian market; increased consumer confidence; growing demand for high-quality, value-for-money wardrobe essentials; and contributions from newly-opened stores.

Giordano's stores in the region now total 226, including eight shops opened in the first three months of 2012 in the UAE, Saudi Arabia, India, and Lebanon. The retailer is poised to open a minimum of 10 more stores through to the end of the year, including market launches in Palestine and Mozambique, and additional shops in Lebanon, Georgia and Sudan, putting Giordano on track to hit its target of 250 stores by 2015.

“At Giordano, we just don't stop at opening new stores. We strive to reinvent our products and our way of doing business, especially at a time when economic uncertainties remain. The key is in keeping close to our customers and offering them the quality basics they need, at the best value price, with the highest level of convenience,” said Chugani.

Last month also saw the opening of the first Giordano Essentials Kiosk at Dubai Festival City in the UAE. The concept was rolled out in Saudi Arabia last year and following its success, more kiosks are slated to open across the region.

“In 2012 alone, we are investing AED10 million in opening new stores and refurbishing our existing outlets to meet our customers' needs. The kiosk concept means that shoppers can pick up essential clothing items on the go, it's quick, easy and convenient,” said Chugani.

Social media presence is also an important tool for Giordano in the Middle East. To date, the fashion retailer's regional Facebook page has attracted over 50,000 fans, who each receive regular updates on its activitiesand products.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search