Home / Knowledge / News / Apparel/Garments / Soci@ble Apparel unveils eco-friendly 'Earth Day' shirt
Soci@ble Apparel unveils eco-friendly 'Earth Day' shirt
19
Apr '12
Soci@ble Apparel releases its EARTH DAY shirt in an effort to heighten the conversation and raise awareness for Earth Day (April 22) around the world. With this shirt and its message, Soci@ble Apparel aims to connect people via social networking who care about the earth and its future. For each shirt sold, $10 will be donated to the Earth Day Network.

"Earth Day is a perfect opportunity for Soci@ble Apparel as it allows us to connect to meaningful social issues that are important to a lot of people. By creating a conversation around this shirt, we are expanding the traditional boundaries of how fashion can impact the worldwide conversation on saving the planet," says CEO of Soci@able Apparel, Roy Weisman.

"We are creating t-shirt inspired art and merging it with fashion to help those that care about the issue. Not only are they wearing something cool – with an interesting design, back story and social message – but now they can broadcast that message to their favorite social network, proliferating the cause further than any t-shirt could on its physical properties alone. This is what makes Soci@ble Apparel cool," says Weisman.

Manuel Oliver aka Urbano, chief creative guru for Soci@ble Apparel, was inspired to create this design by Leonardo da Vinci's famous work "Canon of Proportions," based on the "Vitruvian Man" by Marcus Vitruvius. "da Vinci's work is about the human body and its perfect proportions. I'm applying his and Marcus Vitruvius' work to Earth and its perfect proportions. I believe that everything the earth represents and everything it gives us – time, a shade tree, the seas, life, and so much more – are far more than perfect."

The shirts were made using "green" and earth-friendly materials and methods that applied the four classical elements of Earth, Water, Fire and Wind. Each shirt is made with 100% organic, naturally-colored cotton (Earth); natural paints were mixed with a little bit of ocean water, hand-collected by Oliver himself (Water); printing screens were photo exposed using solar power (Fire) and the tees were then dried outside in the breeze (Air).

To support Earth Day and the EARTH DAY shirt, South Florida-based Soci@ble Apparel has teamed up with Y100 Miami Hit radio station and the environmental company Sustainatopia to participate in Earth Day events and will be selling the EARTH DAY shirt at these local events.

Soci@ble Apparel


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search