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Soci@ble Apparel unveils eco-friendly 'Earth Day' shirt
19
Apr '12
Soci@ble Apparel releases its EARTH DAY shirt in an effort to heighten the conversation and raise awareness for Earth Day (April 22) around the world. With this shirt and its message, Soci@ble Apparel aims to connect people via social networking who care about the earth and its future. For each shirt sold, $10 will be donated to the Earth Day Network.

"Earth Day is a perfect opportunity for Soci@ble Apparel as it allows us to connect to meaningful social issues that are important to a lot of people. By creating a conversation around this shirt, we are expanding the traditional boundaries of how fashion can impact the worldwide conversation on saving the planet," says CEO of Soci@able Apparel, Roy Weisman.

"We are creating t-shirt inspired art and merging it with fashion to help those that care about the issue. Not only are they wearing something cool – with an interesting design, back story and social message – but now they can broadcast that message to their favorite social network, proliferating the cause further than any t-shirt could on its physical properties alone. This is what makes Soci@ble Apparel cool," says Weisman.

Manuel Oliver aka Urbano, chief creative guru for Soci@ble Apparel, was inspired to create this design by Leonardo da Vinci's famous work "Canon of Proportions," based on the "Vitruvian Man" by Marcus Vitruvius. "da Vinci's work is about the human body and its perfect proportions. I'm applying his and Marcus Vitruvius' work to Earth and its perfect proportions. I believe that everything the earth represents and everything it gives us – time, a shade tree, the seas, life, and so much more – are far more than perfect."

The shirts were made using "green" and earth-friendly materials and methods that applied the four classical elements of Earth, Water, Fire and Wind. Each shirt is made with 100% organic, naturally-colored cotton (Earth); natural paints were mixed with a little bit of ocean water, hand-collected by Oliver himself (Water); printing screens were photo exposed using solar power (Fire) and the tees were then dried outside in the breeze (Air).

To support Earth Day and the EARTH DAY shirt, South Florida-based Soci@ble Apparel has teamed up with Y100 Miami Hit radio station and the environmental company Sustainatopia to participate in Earth Day events and will be selling the EARTH DAY shirt at these local events.

Soci@ble Apparel


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