UNIQLO T-Shirt 10th anniversary series with new artwork
04 May '12
3 min read
UNIQLO announces the 10th anniversary celebration of its highly acclaimed UT (UNIQLO T-Shirt) collection launching in Spring 2012. To celebrate this milestone, UNIQLO will roll out its most attractive UT collection yet, featuring new artwork as well as some of the best designs from the past decade.
UT was first launched in 2003 as the 'UNIQLO T-shirt Project' with the goal of bringing more fun and freedom to the t-shirt category. Over the last decade, the UT design team has collaborated with artists, cultural icons and brands worldwide to offer new and fresh t-shirt designs. This season, UNIQLO is once again offering a wide range of UT products at brand stores in 12 different markets.
UNIQLO believes t-shirts are the ultimate basic item for casual wear. Since its launch the UT collection has created over 1,000 different designs and colors every year that embody UNIQLO and its values. UT is clothing 'Made for All,' regardless of nationality, age, gender or race.
In 2007 Kashiwa Sato became the creative director for UNIQLO and the 'UNIQLO T-Shirt Project' became known simply as UNIQLO T-Shirts, or UT for short. Under Mr. Sato's leadership, UT has gone far beyond simple print t-shirts to become a way to express ideas and messages throughout the world on the canvas of a t-shirt.
Through the UT GRAND PRIX Global Design Contest UT appeals to up and coming creative talents that use the framework of a t-shirt to show their exquisite artistic ability. The UT collection also lends a hand with charity initiatives, including the UNIQLO partnership with the United Nations High Commissioner for Refugees and the “Save Japan UT!” campaign in aid of the victims of Japan's March 11, 2011 disaster.
To honor this momentous anniversary UT has put together a collection worthy of this milestone year. The anniversary collection features 50 styles for spring and summer alone, including collaborations with iconic characters, companies and brands, as well as artwork from the world of music and film. The UT 10th Anniversary series is also reproducing some of the most popular designs from decades past.
Snoopy and Winnie the Pooh, for example, are appearing on UT items for the first time with t-shirts sure to delight both children and adults alike. World-famous Disney characters, Hello Kitty, Barbie, and characters from One Piece, one of Japan's most famous anime, will continue their popular runs from last year. This year, UT renews its quest to find designs that make choosing and wearing a UT shirt a truly fun experience for customers.
UT's goal is to be the t-shirt brand that has a unique design for everyone. Through UT shirt designs, UNIQLO will continue to promote popular culture around the world.
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