May '12
Gianni Fava, who heads the Italian Parliamentary Committee of inquiry into counterfeiting and piracy, estimates that about US$ 9.2 billion worth of counterfeit goods have been sold online in Italy over the past one year.
He says the counterfeiting of Italian products have reached enormous proportions and have resulted in loss of jobs for about 130,000 Italians as the demand for genuine items has slowed.
According to him, the online sales of counterfeit products are done by several websites that use names of premium apparel brands in their URLs or throughout their sites.
The growing sales of counterfeit 'Made-in-Italy' clothing through online and other retail channels is threatening the future of the entire Italian apparel industry, which is known for excellence in creativity and quality, according to Moncler, a premium apparel brand based in Milan.
The company said the number of websites using its name illegally in order to deceit consumers is widely expanding and it is actively fighting the counterfeit versions of its brand.
The firm has introduced a brand certification service called Certilogo e-commerce controller. This service enables consumers to click on the Certilogo verification button, displayed on websites of authorized online sellers of Moncler products, to verify whether the e-commerce site visited by them is an authorized retailer.
Secondly, the service enables manufacturers to add a 12-digit Certilogo code to their products. Consumers can enter the code online after they receive Moncler products to check what they have received is a genuine Moncler item.
The company has also started a service where by consumers can verify the authenticity of a product by making a phone call or by sending a text message through short messaging service (SMS).
The Certilogo service has led to the seizure of thousands of counterfeit products and has given shoppers the power to fight the sales of counterfeit items, Moncler said.
Fibre2fashion News Desk - India
Must ReadView All
Textiles | On 19th Apr 2018
Global economic upswing became broader & stronger: IMF
The global economic upswing that began around mid-2016 has become...
Textiles | On 19th Apr 2018
ITMA 2019 expanding space due to overwhelming response
Due to overwhelming response, the exhibition space has been increased ...
Apparel/Garments | On 19th Apr 2018
BIDA’s Europe trip to showcase a different Bangladesh
The Bangladesh Investment Development Authority (BIDA) is taking a...
Interviews View All
Krishnanand Tripathi
Textrade International Ltd
We believe in vocational education for entry-level employees, offering...
Dinaz Madhukar
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
C Kamatchisundaram
Voltas
ITME is an occasion not only to receive new leads but also to work on...
Fynd is the central online shopping destination for fashion, offering...
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Mohammad Hassan
Biax Fiberfilm
About one in every 20 patients picks up an infection while hospitalised....
Larry L Kinn
Suominen Corporation
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Marten Alkhagen
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Wendell Rodricks
Wendell Rodricks
"We should not compare India and the West. There are things we do that...
Vaanee Bhatia
Gritstones Clothing
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
Ritu Kumar
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
