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MADE IN THE AMERICAS promotion at MAGIC
19
May '12
Every February and August, the fashion industry converges on Las Vegas for the most influential event in the business – MAGIC. Connecting and inspiring the international community, MAGIC functions as an incubator of fashion, providing a platform for new trends to surface and transform into what will be seen on the consumer.

International Trade Administration informed that the U.S. Department of Commerce and MAGIC are hosting a MADE IN THE AMERICAS Pavilion that highlights the United States and Western Hemisphere supply chain network. The Pavilion will showcase apparel, footwear, fabric, home textiles and yarn mills, trims & component suppliers, and related service providers.

National Council of Textile Organizations (NCTO) and United States Association of Importers of Textiles and Apparel (USA-ITA) are working with the U.S. Department of Commerce (DOC) and the Office of the U.S. Trade Representative (USTR) and the MAGIC Show organizers on a special program to highlight the region and its capabilities during the MAGIC's August event.

“We have seen attendance increase 14% and exhibitors increase over 39% in the last three years,” said Thomas Florio, CEO of Advanstar Fashion Group. Adding, “Fashion at MAGIC is big business. Fashion is also a creative process and the new staggered schedule allows the industry more time to interact on multiple levels.”

Advanstar provides a powerful assortment of resources available to reach the $208.4 billion fashion industry worldwide. As host of two of the world's most comprehensive apparel, footwear and accessories trade events in North America, MAGIC and PROJECT, Advanstar unites the most influential fashion retail decision makers and the world's leading and most innovative fashion brands.

International Trade Administration

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