Home / Knowledge / News / Apparel/Garments / Shruti Hassan launches GAS store in Hyderabad
Shruti Hassan launches GAS store in Hyderabad
21
May '12
The 19th of May 2012 saw the launch of the Exclusive store of Premium international denim brand GAS in the City of the Royals, Hyderabad, with actress and singer Shruti Hassan.

The 2200 sq. feet store housing Spring Summer 2012 Collection is located onroad no. 36, Jubilee Hills, Hyderabad 33. The new opening joins up with Delhi, Mumbai, Pune, Ludhiana and Ahmedabad's stores, 17corners and 3 shop-in-shop distributed in the most important shopping districts of the Country, it witnesses the strategic importance that the Indian market has for the brand.

The company chose Hyderabad as it combines the style and culture from both northern and southern India. With a metropolitan approach, Hyderabad also combines traditional culture with modern thinking and is a home to the fashion industry. With royalty running in their veins, Hyderabad has people who are willing to splurge on style.

Mr. Claudio Grotto, Founder and Chairman of GAS, said“GAS is excited about the Launch of our new store in Hyderabad, which is one of the most upcoming and strategic markets in India. We love the dynamic fashion sense of the Indian consumer who has a typical 'east meets west' outlook, creating a distinct blend of street styles and high fashion, while still maintaining an inherently individualistic streak. Keeping the originality of GAS, a premium lifestyle brand that offers essential, stylish and sensual fashion, we are happy to continue our expansion plans in India.”

Sensational Actress and Singer, Shruti Hassan stated “I'm delighted to be associated with GAS and very happy to be a part of their store Launch in Hyderabad. I love GAS; it's fresh, it's classy and it defines simplicity in a stylish and contemporary way. I definitely identify myself with this brand.”

The design of the new store is based on the “ESSENSUAL” concept, the perfect mix of 'essential' and 'sensual'. This term sums up the brand philosophy evolution, adding passion, warmth and an international flavor to the original GAS values: positivity, freshness and authenticity. The concept is based on maximizing the uniqueness and spirit of the space itself and is aimed at creating synergy with the brand through the use of its distinctive elements like the denim container, an attractive and practical décor element designed to display GAS' core business in the most aesthetic way.

GAS will open more stores by the end of this year in Chennai, Chandigarh, Amritsar and two more stores in Mumbai. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata, Pune and Chennai and Kapsons in Delhi, Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.

The new store will be launched along with the GAS Spring-Summer 2012 Collection, which is the perfect combination of Italian taste and quality and international, contemporary trends.


Must ReadView All

Courtesy: Rieter

Textiles | On 22nd Aug 2017

Rieter unveils new generation of RDB-D 50 draw frame

Rieter, a producer of textile machinery and automobile components,...

Courtesy: Alizilla

Textiles | On 22nd Aug 2017

‘New Retail’ strategy Alibaba’s focus in next 15 years

Alibaba executive vice chairman Joe Tsai has said that the next 15...

Courtesy: Eurovet/ Interfiliere Shanghai

Textiles | On 22nd Aug 2017

Interfiliere Shanghai to focus on textile printing

Interfiliere Shanghai, the leading trade show for intimates,...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search