Home / Knowledge / News / Apparel/Garments / Shruti Hassan launches GAS store in Hyderabad
Shruti Hassan launches GAS store in Hyderabad
21
May '12
The 19th of May 2012 saw the launch of the Exclusive store of Premium international denim brand GAS in the City of the Royals, Hyderabad, with actress and singer Shruti Hassan.

The 2200 sq. feet store housing Spring Summer 2012 Collection is located onroad no. 36, Jubilee Hills, Hyderabad 33. The new opening joins up with Delhi, Mumbai, Pune, Ludhiana and Ahmedabad's stores, 17corners and 3 shop-in-shop distributed in the most important shopping districts of the Country, it witnesses the strategic importance that the Indian market has for the brand.

The company chose Hyderabad as it combines the style and culture from both northern and southern India. With a metropolitan approach, Hyderabad also combines traditional culture with modern thinking and is a home to the fashion industry. With royalty running in their veins, Hyderabad has people who are willing to splurge on style.

Mr. Claudio Grotto, Founder and Chairman of GAS, said“GAS is excited about the Launch of our new store in Hyderabad, which is one of the most upcoming and strategic markets in India. We love the dynamic fashion sense of the Indian consumer who has a typical 'east meets west' outlook, creating a distinct blend of street styles and high fashion, while still maintaining an inherently individualistic streak. Keeping the originality of GAS, a premium lifestyle brand that offers essential, stylish and sensual fashion, we are happy to continue our expansion plans in India.”

Sensational Actress and Singer, Shruti Hassan stated “I'm delighted to be associated with GAS and very happy to be a part of their store Launch in Hyderabad. I love GAS; it's fresh, it's classy and it defines simplicity in a stylish and contemporary way. I definitely identify myself with this brand.”

The design of the new store is based on the “ESSENSUAL” concept, the perfect mix of 'essential' and 'sensual'. This term sums up the brand philosophy evolution, adding passion, warmth and an international flavor to the original GAS values: positivity, freshness and authenticity. The concept is based on maximizing the uniqueness and spirit of the space itself and is aimed at creating synergy with the brand through the use of its distinctive elements like the denim container, an attractive and practical décor element designed to display GAS' core business in the most aesthetic way.

GAS will open more stores by the end of this year in Chennai, Chandigarh, Amritsar and two more stores in Mumbai. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata, Pune and Chennai and Kapsons in Delhi, Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.

The new store will be launched along with the GAS Spring-Summer 2012 Collection, which is the perfect combination of Italian taste and quality and international, contemporary trends.


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search