Home / Knowledge / News / Apparel/Garments / Michaels unveils Fabulitz line by LittleMissMatched
Michaels unveils Fabulitz line by LittleMissMatched
May '12
Creative tweens can celebrate their individual style and design one-of-a-kind fashion accessories with Fabulitz by LittleMissMatched, an innovative new line available now exclusively at Michaels stores.

The line is the first from LittleMissMatched that is truly customizable. Fabulitz includes a cool collection of socks, arm warmers, headbands and cross-body bags that girls can style up or down with hundreds of button-on accessories to mix and match.

"Fabulitz encourages girls to 'think outside the socks' and get creative, which is perfect for young Michaels' customers who love to express themselves through fashion," said LittleMissMatched Vice President of Marketing Tori Smyly Banu. "With hundreds of accessories to choose from, girls can have endless fun discovering and creating."

"Michaels is all about providing new and exciting ideas and products that spark creativity and personal expression," said Michaels Vice President of Category Marketing Jennifer Rawls. "The exclusive Fabulitz by LittleMissMatched line is a great addition to our mix for tweens who want to show their personalities through DIY fashion."

The LittleMissMatched brand was launched with the simple mission of encouraging individual style. In addition to fashion accessories and decorations, the exclusive Fabulitz line also includes four dolls - Rock 'N' Roll Girl, Sporty Girl, Uptown Girl and Artsy Girl - and kits to make a unique monkey, clock, bracelet or guitar.

Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor and seasonal merchandise for the hobbyist and do-it-yourself home decorator.

LittleMissMatched started with a very simple mission: build a brand that is fun, inspires creativity, embraces individual style and celebrates self-expression.

Michaels Stores, Inc

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search