Nike launches uniforms for Estonian Olympics athlete team

31 May '12

3 min read

Nike unveiled uniforms for the Estonian track and field team as well as medal stand and lifestyle products. Nike's relationship with the Estonian Olympics Committee (EOK) began in 2007. Presenting the new uniforms were Estonian track and field athletes Evelin Talts (Marathon), Mikk Pahapill (Decathlon), Märt Isreal (Discus) and Gerd Kanter (Discus).

Flyknit
Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up Informed by athlete insights and employing a new proprietary technology. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper.

With all the structure and support knitted in, the Nike Flyknit Racer's upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men's marathon at the 2011 World Championships.

Nike Flyknit upper is also engineered for precision fit, creating a feeling of a second skin. Nike has created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces will bring the weight and fit benefits of Nike Flyknit to runners of all levels.

Nike Pro Turbospeed
The Nike Pro TurboSpeed suit is the lightest, fastest track uniform Nike has ever built. Based on wind tunnel data, it is up to .023 seconds faster over 100m than our previous track uniform.

For the past 12 years, incorporating more than 1,000 hours of wind tunnel testing, Nike's Project Swift has evolved and refined superior Nike AeroSwift technology, working towards maximum velocity for elite athletes.

The technology will also be used by athletes from the USA, Russia, Germany, and China for international team competition and will be unveiled in a global color to be used by Nike -sponsored athletes in individual competition from April onwards, and in the colors of the Russia Track & Field Federation. The striking uniform combines elements of national identity with scientific innovation. In a summer of competition with a focus on sustainability, Nike Pro TurboSpeed is made with approximately 82% recycled polyester fabric, using an average of 13 recycled plastic bottles.

Nike Zoom Spikes
Nike debuted the ultra-light Nike Zoom Superfly R4 and Nike Zoom Victory Elite spikes. Uniting superior fit, protection and Nike's dynamic Flywire technology that loosens or tightens with the natural motion of the foot to help provide support and stability, these cutting-edge shoes help prepare athletes for their greatest performance ever with a focus on speed.

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