Home / Knowledge / News / Apparel/Garments / Woodland plans to add 60 retail stores in India this year
Woodland plans to add 60 retail stores in India this year
04
Jun '12
Woodland, the pioneering brand in the outdoor wear space, plans to open 60 outlets during the current financial year in India.

“Demand is growing for Woodland products and so is our reach. We are already a 350-store strong retail chain and we plan to add another 60 stores within this financial year,” Mr. Harkirat Singh, Managing Director, Woodland India, told fibre2fashion.

The growing demand for Woodland products has also created a need for capacity expansion. “Capacity expansion is an ongoing process at Woodland and we are currently on the look-out for more and more viable options for manufacturing irrespective of any geographical dominance,” avers Mr. Singh.

Woodland has always focused on outdoor products. Footwear has been its primary product line since inception that lately got expanded into apparels and other accessories as per the need of outdoor loving people, aptly called Woodlanders.

Briefing about new product lines, Mr. Singh says, “Our latest Spring/Summer 2012 collection has functional apparels including sun-protection, moisture wicking and quick drying gear for adventure enthusiasts. We are working on more product-lines with a clear focus on outdoors.”

Elucidating about the brand's bonding with nature, he says, “Woodland has always been an outdoor and adventure brand that has close association with nature and environment. Whatever we do, it will never be against the environment, but rather in consonance with it. It is this connection that has been the soul of the brand.”

“Woodland connects with nature not only through its promotions, but also through its processes and practices. Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products — made with materials and chemicals that do not harm the nature; by making the manufacturing process less harmful to the environment; and by communicating and promoting the brand on the same lines. The intent is to make 'eco-friendliness' as Woodland's brand recall,” he adds.

Fibre2fashion News Desk - India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search