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Turkish brand Mavi partners Chalayan for women's jeans
Jun '12


Mavi, the Turkish denim brand, has collaborated with fashion designer Hussein Chalayan to create a capsule line for women's jeans.
The Mavi/Chalayan jeans collection has 15-20 styles including skinny jeans, high-rise skinny fits, dresses, shorts and tops.
The one-season collection will be available at Mavi’s flagship stores and select wholesale partners in the US in November this year. The new jeans line would be offered in other countries next spring.
This is Mavi’s first collaboration with the London-based fashion designer for Mavi Gold, the brand’s premium women’s collection.
Established in 1991, Mavi currently operates 285 outlets, with its flagship stores being in New York, Istanbul, Düsseldorf, Berlin, Montreal, Frankfurt and Vancouver.

Fibre2fashion News Desk - India

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