Home / Knowledge / News / Apparel/Garments / Mountain Hardwear creates spring styles with Cool.Q ZERO
Mountain Hardwear creates spring styles with Cool.Q ZERO
19
Jun '12
Mountain Hardwear Inc, a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly-owned subsidiary of Columbia Sportswear Company, announced the launch of Cool.Q ZERO, a sweat-activated cooling technology that will be available to consumers in spring 2013.

Cool.Q ZERO is a visible technology comprised of tiny blue circles that are embedded into the fabric of the apparel. The circles contain a unique cooling polymer that, when exposed to sweat or moisture, causes the rings to swell, creating an instant and prolonged cooling sensation that helps minimize heat.

"Hot weather and heat are incredibly challenging conditions for anyone participating in outdoor activities, especially runners and aerobic athletes, "said Topher Gaylord, President of Mountain Hardwear. "Cool.Q ZERO changes that by enabling athletes to run more comfortably in hot conditions."

Elite Mountain Hardwear athletes had the opportunity to test Cool.Q ZERO in extreme heat situations, including the Grand Canyon Rim2Rim2Rim run in April in temperatures pushing 100 degrees.

"Both Dakota Jones and I tested the new technology in a heated, controlled environment but this real world test blew away our expectations. The stuff just works," said Max King, Mountain Hardwear and Montrail athlete.

Mountain Hardwear is currently introducing Cool.Q ZERO to retailers across the globe and will showcase the new technology at the Outdoor Retailer Summer Market in August 2012. Cool.Q ZERO will be released to consumers in a variety of Mountain Hardwear styles in the spring of 2013. Multiple styles, including men’s and women’s performance running shirts, a hiking shirt, headwear and additional accessories including arm coolers and bandanas, will feature the technology.

Cool.Q ZERO was developed by Columbia Sportswear Company’s Performance Innovation Team (PIT). The PIT is a newly centralized research and innovation division of Columbia Sportswear Company tasked with developing new, revolutionary consumer solutions for the company’s entire brand portfolio, which includes Mountain Hardwear, Montrail, Sorel and Columbia.

Mountain Hardwear Inc


Must ReadView All

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X