Home / Knowledge / News / Apparel/Garments / Mountain Hardwear creates spring styles with Cool.Q ZERO
Mountain Hardwear creates spring styles with Cool.Q ZERO
19
Jun '12
Mountain Hardwear Inc, a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly-owned subsidiary of Columbia Sportswear Company, announced the launch of Cool.Q ZERO, a sweat-activated cooling technology that will be available to consumers in spring 2013.

Cool.Q ZERO is a visible technology comprised of tiny blue circles that are embedded into the fabric of the apparel. The circles contain a unique cooling polymer that, when exposed to sweat or moisture, causes the rings to swell, creating an instant and prolonged cooling sensation that helps minimize heat.

"Hot weather and heat are incredibly challenging conditions for anyone participating in outdoor activities, especially runners and aerobic athletes, "said Topher Gaylord, President of Mountain Hardwear. "Cool.Q ZERO changes that by enabling athletes to run more comfortably in hot conditions."

Elite Mountain Hardwear athletes had the opportunity to test Cool.Q ZERO in extreme heat situations, including the Grand Canyon Rim2Rim2Rim run in April in temperatures pushing 100 degrees.

"Both Dakota Jones and I tested the new technology in a heated, controlled environment but this real world test blew away our expectations. The stuff just works," said Max King, Mountain Hardwear and Montrail athlete.

Mountain Hardwear is currently introducing Cool.Q ZERO to retailers across the globe and will showcase the new technology at the Outdoor Retailer Summer Market in August 2012. Cool.Q ZERO will be released to consumers in a variety of Mountain Hardwear styles in the spring of 2013. Multiple styles, including men’s and women’s performance running shirts, a hiking shirt, headwear and additional accessories including arm coolers and bandanas, will feature the technology.

Cool.Q ZERO was developed by Columbia Sportswear Company’s Performance Innovation Team (PIT). The PIT is a newly centralized research and innovation division of Columbia Sportswear Company tasked with developing new, revolutionary consumer solutions for the company’s entire brand portfolio, which includes Mountain Hardwear, Montrail, Sorel and Columbia.

Mountain Hardwear Inc


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search