Home / Knowledge / News / Apparel/Garments / Mountain Hardwear creates spring styles with Cool.Q ZERO
Mountain Hardwear creates spring styles with Cool.Q ZERO
19
Jun '12
Mountain Hardwear Inc, a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly-owned subsidiary of Columbia Sportswear Company, announced the launch of Cool.Q ZERO, a sweat-activated cooling technology that will be available to consumers in spring 2013.

Cool.Q ZERO is a visible technology comprised of tiny blue circles that are embedded into the fabric of the apparel. The circles contain a unique cooling polymer that, when exposed to sweat or moisture, causes the rings to swell, creating an instant and prolonged cooling sensation that helps minimize heat.

"Hot weather and heat are incredibly challenging conditions for anyone participating in outdoor activities, especially runners and aerobic athletes, "said Topher Gaylord, President of Mountain Hardwear. "Cool.Q ZERO changes that by enabling athletes to run more comfortably in hot conditions."

Elite Mountain Hardwear athletes had the opportunity to test Cool.Q ZERO in extreme heat situations, including the Grand Canyon Rim2Rim2Rim run in April in temperatures pushing 100 degrees.

"Both Dakota Jones and I tested the new technology in a heated, controlled environment but this real world test blew away our expectations. The stuff just works," said Max King, Mountain Hardwear and Montrail athlete.

Mountain Hardwear is currently introducing Cool.Q ZERO to retailers across the globe and will showcase the new technology at the Outdoor Retailer Summer Market in August 2012. Cool.Q ZERO will be released to consumers in a variety of Mountain Hardwear styles in the spring of 2013. Multiple styles, including men’s and women’s performance running shirts, a hiking shirt, headwear and additional accessories including arm coolers and bandanas, will feature the technology.

Cool.Q ZERO was developed by Columbia Sportswear Company’s Performance Innovation Team (PIT). The PIT is a newly centralized research and innovation division of Columbia Sportswear Company tasked with developing new, revolutionary consumer solutions for the company’s entire brand portfolio, which includes Mountain Hardwear, Montrail, Sorel and Columbia.

Mountain Hardwear Inc


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search