The new venture, Survivalon, has been formed to oversee the production and distribution of the jacket. A first run of the garment – which will be sold in better specialty and department stores around the world, as well as at marinas and boat shows – has already sold out. The garment will be officially introduced at Project New York on July 22.
“We are so excited about the possibilities for this jacket – and for this company,” said Mr. Staff. “This is an iconic outerwear silhouette that has already been selling very quickly. We think this jacket is the perfect garment for launching Survivalon.”
Mr. Pulitzer, the designer of the jacket, is a former close associate of Ralph Lauren. He has been credited for a wide range of fashion innovations in his pioneering career, most famously for bringing the so-called “Ivy League style” to the mass market.
“I am so pleased to be working with Marty and his team as we bring this wonderful jacket to the market,” Mr. Pulitzer said. “Young men today are looking for the real true classics and this jacket is just a wonderfully versatile garment. I am confident that Survivalon is in good hands as we build this lifestyle brand from the ground up.”
“Bert Pulitzer has been the designer behind successful menswear brands for as long as I’ve known him,” said CEO of Advanstar Fashion Group, Tom Florio. “The re-launch of the iconic Survivalon jacket at PROJECT adds to the great energy the men's fashion industry is experiencing.”
Made of a unique, water-resistant cotton fabric, the nautical jacket is being made at a Massachusetts factory that previously manufactured military outerwear. Mr. Pulitzer carefully researched the history of the jacket to ensure that every element of the garment is authentic. It will eventually be offered in 10 different colors.
Mr. Staff is managing Survivalon’s day-to-day operations through his new consulting firm, Marty Staff Associates. Assisting Mr. Staff is David Pergola, a former senior executive in charge of sales at Hugo Boss. Mr. Pergola will oversee sales at Survivalon.
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