Home / Knowledge / News / Apparel/Garments / Under Armour to sponsor Elite 24 Game
Under Armour to sponsor Elite 24 Game
27
Jun '12
Under Armour announced their title sponsorship of the Under Armour Elite 24 Game. Now in its seventh year, the high school basketball game features the top 24 underclassmen from across the nation as selected by a committee of experts from ESPNHS, ESPN College Basketball Recruiting and other leading talent evaluators. Under Armour is the event’s official outfitter of performance basketball footwear, uniforms and training apparel. The game will air live on ESPNU on August 25 at 7 p.m. EDT.

Taking place at the famed playground basketball courts in Venice Beach, California, Elite 24 is the only high school basketball event that brings together the nation’s best players, regardless of academic class.

“Over the past six years the Elite 24 has introduced the nation to high school basketball’s best young players, many of whom have gone on to great collegiate and professional careers,” said Matt Mirchin, Senior Vice President, Global Sports Marketing and Brand, Under Armour. “We are excited to elevate our support to title sponsorship and look forward to this year’s game adding to the event’s already rich legacy.”

A number of current NBA players, including Under Armour athletes Brandon Jennings, Kemba Walker and DeAndre Jordan, have participated in the Elite 24 Game. Other notable alumni currently playing in the NBA include Kevin Love, Kyrie Irving, John Wall, Tyreke Evans, Michael Beasley and incoming rookies Austin Rivers, Harrison Barnes and Bradley Beal.

"Having supported the Elite 24 Game since the inaugural event in 2006 at Rucker Park by providing the teams with base layer, we feel now is the right time to outfit the players from head to toe,” said Kris Stone, Elite 24 Founder and Director, Pro Basketball Sports Marketing, Under Armour. “It's a natural evolution as we continue to push forward and show our commitment to the basketball category and the next generation of great basketball players.”

"I went out and made a name for myself by winning the MVP at the first game at Rucker Park in 2006 and in the 2007 game,” said Jennings. “The Elite 24 Game gave me a chance to show my skills in front of the toughest crowd in basketball and to compete against the best high school players in the country, including Kevin Love, Michael Beasley, Jerryd Bayless, Tyreke Evans, DeAndre Jordan, Kyle Singler, Donte Greene, and JJ Hickson to name a few.”

On Thursday, August 23, players will participate in an Under Armour Grind Session to prepare for the game. Grind Session is a skill development curriculum developed by Under Armour and the game’s best trainers, designed to teach young basketball players how to improve different basketball-specific skills and their overall physical ability. Renowned basketball trainers Jay Hernandez and Hanif Hill, both of whom work with NBA talent, will run the special Under Armour Grind Session for the Elite 24 players.

The brand is also the title sponsor of the event’s Under Armour Dunk Contest that will air Friday, August 24 on ESPNU at 7 p.m. EDT.

Under Armour


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search