Home / Knowledge / News / Apparel/Garments / Jockey & Rachel Zoe launch "Major Must-Have" intimate line
Jockey & Rachel Zoe launch "Major Must-Have" intimate line
03
Jul '12
Jockey International, Inc. announces its alliance with Rachel Zoe. Beginning October 2012, Rachel's curated selection of "major must-have" shapewear and intimates will be available in stores. Each carefully selected item marries Jockey's trusted expertise in creating comfortable, stylish, solution-based apparel with Zoe's enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style, attracting a global audience that looks to her as an authority on what to wear and how to wear it. But, as Jockey and Rachel know, it's not just about what we wear on the outside – what's underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what's in your closet. Jockey's new collection mirrors the Zoe fashion aesthetic and is both stylish and insanely comfortable. Because when you're wearing something fabulous underneath it all, you'll feel more confident and chic from head-to-Zoe!

"I'm proud to support Jockey's new initiatives in shapewear and intimates," said Rachel Zoe. "Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that."

The shapewear can best be described as "cotton-rich comfort meets all-day curve control." Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a "cheeky" cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

"We are thrilled to be aligned with Rachel on this new, modern collection," said Dustin Cohn, Chief Marketing Officer at Jockey. "Jockey is heading in an exciting direction and we are honored Rachel is lending her expertise and support to the brand. There is nobody more trusted and respected in the fashion industry."

Jockey's new collection of shapewear and intimates will hit the market in October 2012.

Jockey International Inc.


Must ReadView All

Polyester yarn price surge affects Surat textile industry

Textiles | On 22nd May 2018

Polyester yarn price surge affects Surat textile industry

The prices of polyester yarn have increased about 12-15 per cent in...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Courtesy: Myntra

Fashion | On 22nd May 2018

Myntra to launch exclusive red carpet line at IIFA 2018

India’s leading destination for fashion online, Myntra, is all set to ...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search