Home / Knowledge / News / Apparel/Garments / Benetton launches safety project for childrenswear brands
Benetton launches safety project for childrenswear brands
06
Jul '12
Benetton Group launches Dress Safely, a project to inform consumers about the safety of children’s products with regard to the presence of potentially dangerous components. The project was developed after Benetton Group’s childrenswear ranges adopted the Eco Safe mark for meeting exceptionally high chemical and mechanical safety standards.

The mark is issued by the ICQ group, a major and well-recognised consumer goods quality and safety certifying body.

The inspiration behind Dress Safely is not only the assurance that no dangerous chemicals or materials are employed in the production process, it is also a special attention towards the consumers who need the most protection: children. The aim is to consolidate the relationship with the consumer through product safety information, in the belief that transparency is fundamental.

As of the autumn/winter 2012-2013 collections, United Colors of Benetton, Undercolors of Benetton and Sisley Young childrenswear ranges will carry a special Eco Safe label. Before reaching the shelves, the clothes will have been monitored throughout the production process, from concept to finished product, by a technical committee of safety experts who will assess the clothes’ potential physical/mechanical risks. Over 45,000 chemical and physical/mechanical tests carried out on numerous products in 2011 bear witness to our commitment. The number of test samples has been further increased in 2012, in addition to the tests commissioned by our suppliers. This special attention to children’s apparel is part of a stringent control policy covering all the group’s products.

The safety.benetton.com website provides full details about the Dress Safely project and the Eco Safe mark. With the launch of the autumn/winter 2012-2013 collections, all information about Dress Safely and the company’s policies on children’s safety and the environmental sustainability of its products will be available in-store.

The Dress Safely project reflects the ethical approach of Benetton Group, whose social commitment, concern for the environment and transparency towards the consumer have for years been the key values of a responsibility that goes beyond its commercial objectives.

Benetton Group


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search