The competition created much buzz and excitement, with top bloggers across the country carefully assembling seven of New Look current dresses into a week's worth of outfits. Both hosted and judged by Fashion Champagne, the competition was focussed on the value of bloggers as influential experts within the fashion industry and stylists in their own right.
Entrants were encouraged to stand out from the crown with their individual approach to integrating a variety of events with the perfect dress; to showcase the blogger's intuitive handle on high street style.
Kirsty, who compiled a list of the top 5, chose the winner, Jenna Suth, because of her vibrant and witty response to the competition, and the innovative way she displayed New Look's range of dresses at some choice events;
'I chose the winner because her entry made me laugh out loud. It was so funny and clever...the way she sketched herself at a party or in a restaurant really sealed the deal for me.'
From the Little Black Dress for graduation, to the tropical print maxi dress worn at the airport, the looks were complete, inspired and always chic. Jenna Suth will be able to keep all seven dresses as winner of the competition.
For Fashion Champagne the competition invited attention from new fans and followers. The competition also illustrated that a significant high street store like New Look is informed about blogging as a media outlet and aware of the influence and insight of the fashion blog. It also highlighted just how accessible and fashionable their designs are. Their summer, party and maxi dresses showed how to sparkle and shine across a range of events, reaffirming their must-have worth for any stylish wardrobe working its way through the week.
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