Home / Knowledge / News / Apparel/Garments / Fashion e-tailer Yepme.com partners with Tyroo Direct
Fashion e-tailer Yepme.com partners with Tyroo Direct
11
Jul '12
Yepme.com, India’s online fashion destination portal announced its partnership with Tyroo Direct, India’s largest performance marketplace for its performance marketing campaign. Under the current agreement, Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com.

Siddharth Puri, Business Head, Tyroo Direct said “We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space we will be able to offer value, relevant traffic and scale to Yepme.com."

Tyroo Direct will work closely with Yepme.com to drive transactions and cater to Yepme.com’s customers across Metropolitan, Tier 2 and Tier 3 towns.

Speaking on the affiliate partnership, Vivek Gaur, CEO, Yepme.com said “The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs. 1,876 billion in FY11; expected to grow at a CAGR of 8.7 per cent till FY16. Over the next 3-5 years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme.com is targeting a turnover of $25 million this year scaling up to over $500 million in the next 3-4 years. To achieve this growth and scale it’s imperative for us to be associated with trusted partners and Tyroo Direct being the leader in online performance marketing space was an apparent choice.”

Tyroo Direct works with over 3500 publishers across the globe to deliver a variety of campaigns in categories such as e-commerce, Travel, Banking and Finance, Automobiles, Jobs, Matrimony etc. Tyroo Direct is currently working with 90% of the e-commerce ventures in India.

Tyroo Direct is the performance marketplace platform from Tyroo Digital Media Network.

Tyroo Direct


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search