Home / Knowledge / News / Apparel/Garments / Fila names finalists for Tennis Dress Design contest
Fila names finalists for Tennis Dress Design contest
17
Jul '12
Fila announced that two finalists have been selected for the tennis dress design contest which held on Fila USA’s Facebook brand page. The citizen sourced contest was an innovative twist on the designer/celebrity collaboration trend. Fila gave real people the opportunity to become a fashion star in the specialized world of performance tennis fashion.

The final round of competition will be held in Fila’s New York office where finalists will present their ideas and inspiration behind their design submissions to a panel of judges (Fila’s apparel team).

One finalist, Annabelle McDonald, is a film and television producer from Ohio living in Brooklyn, New York. The other finalist, Samantha Swank is a recent fashion design graduate from Art Institute of Philadelphia.

The winning designer will remain in New York to begin the product development process. Leading this collaboration between Fila professionals and the winner is Fila’s Vice President of Apparel, Danny Lieberman. The winner will return to Fila’s New York office the first week of September for a fitting of the dress on a professional tennis player.

In March 2013, the winner and a guest will watch courtside as their dress debuts in a tournament match by a Fila-sponsored WTA Tour tennis player at the Sony Open in Miami.

“Fila has a rich history of design innovation and a reputation for pushing the boundaries between art, design and fashion,” said Lieberman. “Nearly four decades of tennis design experience have taught us that inspiration can be found in the most unexpected places, so it was almost expected that Fila develop the first citizen-designed tennis dress to be worn in tournament competition by a top ranked WTA Tour player.”

Fila


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search