The final round of competition will be held in Fila’s New York office where finalists will present their ideas and inspiration behind their design submissions to a panel of judges (Fila’s apparel team).
One finalist, Annabelle McDonald, is a film and television producer from Ohio living in Brooklyn, New York. The other finalist, Samantha Swank is a recent fashion design graduate from Art Institute of Philadelphia.
The winning designer will remain in New York to begin the product development process. Leading this collaboration between Fila professionals and the winner is Fila’s Vice President of Apparel, Danny Lieberman. The winner will return to Fila’s New York office the first week of September for a fitting of the dress on a professional tennis player.
In March 2013, the winner and a guest will watch courtside as their dress debuts in a tournament match by a Fila-sponsored WTA Tour tennis player at the Sony Open in Miami.
“Fila has a rich history of design innovation and a reputation for pushing the boundaries between art, design and fashion,” said Lieberman. “Nearly four decades of tennis design experience have taught us that inspiration can be found in the most unexpected places, so it was almost expected that Fila develop the first citizen-designed tennis dress to be worn in tournament competition by a top ranked WTA Tour player.”
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 30th Apr 2017
Indian Government is working to revamp the technology mission on...
Apparel/Garments | On 30th Apr 2017
Columbia Sportswear Company has announced record net sales of $543.8...
'Natural fibres are appreciated for traditional authenticity'
Sunil Kumar Sharma
Loknayak JPNSSSG Ltd
'The blend of cotton–linen yarn has high demand in the domestic and...
'Worsted wool is the ideal fabric for menswear'
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
She grew up in the walled city of Old Delhi, completed her studies, and...
"Now we can see the Russian trend in international fashion. And Russian...