Home / Knowledge / News / Apparel/Garments / ESPN brings back “SEC on ESPN” apparel line in US
ESPN brings back “SEC on ESPN” apparel line in US
24
Jul '12

ESPN Consumer Products, in collaboration with the Southeastern Conference, will bring back the “SEC on ESPN” apparel collection this week at over 120 Dicks Sporting Goods stores throughout the Southeast. Originally launched in 2011 as a men’s and women’s t-shirt line, this year’s collection has grown to include sweatshirts, long sleeve shirts, and headwear.

Inspired by the conference’s achievements, traditions and rivalries, as well as ESPN’s dedication to being the home of college football, the collection features bold colors and large logos from each of the 14 schools and gives fans a new way to show their passion for college football, SEC style.

The “SEC on ESPN” collection will be sold throughout the Southeast at Dick’s Sporting Goods stores, the Official Sporting Goods Sponsor of the SEC, and at select on-campus bookstore locations. The product will also be available online at DSG.com, ESPNShop.com and SECStore.com. ESPN Consumer Products teamed with Weezabi (apparel partner) and Top of the World (headwear partner) for the collection, which will include new graphics and styles being released through the college football season.

“The ‘SEC on ESPN’ apparel and headwear collection is a natural extension of the high-quality SEC programming our network provides,” says Matt Novoselsky, director, licensing, ESPN Consumer Products. “Fans can demonstrate their passion for their schools and their conference though our stylish apparel.”

The collection will include tees and headwear from every SEC school, including the two new additions to the SEC. Schools consist of: University of Alabama, University of Arkansas, Auburn University, Texas A&M, University of Florida, University of Georgia, University of Kentucky, Louisiana State University, University of Mississippi, University of Missouri, Mississippi State University, University of South Carolina, University of Tennessee and Vanderbilt University.

“The SEC on ESPN Collection is another example of how we can further enhance the SEC on ESPN brand and our partnership with ESPN,” says Charlie Hussey, Assistant Commissioner for Marketing and Licensing.  “We believe that the collection is a great way to give our fans a new way to demonstrate their passion for the conference, their schools and college football.”

ESPN Consumer Products serves the fan and reflects the assets and equity of ESPN. ESPN Consumer Products oversees the development of product lines under the ESPN and X Games brands.

ESPN Consumer Products


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search