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ESPN brings back “SEC on ESPN” apparel line in US
Jul '12

ESPN Consumer Products, in collaboration with the Southeastern Conference, will bring back the “SEC on ESPN” apparel collection this week at over 120 Dicks Sporting Goods stores throughout the Southeast. Originally launched in 2011 as a men’s and women’s t-shirt line, this year’s collection has grown to include sweatshirts, long sleeve shirts, and headwear.

Inspired by the conference’s achievements, traditions and rivalries, as well as ESPN’s dedication to being the home of college football, the collection features bold colors and large logos from each of the 14 schools and gives fans a new way to show their passion for college football, SEC style.

The “SEC on ESPN” collection will be sold throughout the Southeast at Dick’s Sporting Goods stores, the Official Sporting Goods Sponsor of the SEC, and at select on-campus bookstore locations. The product will also be available online at DSG.com, ESPNShop.com and SECStore.com. ESPN Consumer Products teamed with Weezabi (apparel partner) and Top of the World (headwear partner) for the collection, which will include new graphics and styles being released through the college football season.

“The ‘SEC on ESPN’ apparel and headwear collection is a natural extension of the high-quality SEC programming our network provides,” says Matt Novoselsky, director, licensing, ESPN Consumer Products. “Fans can demonstrate their passion for their schools and their conference though our stylish apparel.”

The collection will include tees and headwear from every SEC school, including the two new additions to the SEC. Schools consist of: University of Alabama, University of Arkansas, Auburn University, Texas A&M, University of Florida, University of Georgia, University of Kentucky, Louisiana State University, University of Mississippi, University of Missouri, Mississippi State University, University of South Carolina, University of Tennessee and Vanderbilt University.

“The SEC on ESPN Collection is another example of how we can further enhance the SEC on ESPN brand and our partnership with ESPN,” says Charlie Hussey, Assistant Commissioner for Marketing and Licensing.  “We believe that the collection is a great way to give our fans a new way to demonstrate their passion for the conference, their schools and college football.”

ESPN Consumer Products serves the fan and reflects the assets and equity of ESPN. ESPN Consumer Products oversees the development of product lines under the ESPN and X Games brands.

ESPN Consumer Products

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