The retail channel, on which Group strategy concentrates, contributed sales of Euro 1,229.4 million or 80.6% of the Group total (+47.2% compared to the first half of 2011); wholesale sales also increased by 4.8%.
Strong DOS sales’ growth which posted a significant 19% Same Store Sales Growth (SSSG).
All geographical areas contributed strongly to the Group’s sales growth (figures as reported):
- Italy +21.7%,
- Europe +37.3%,
- Asia Pacific +45%,
- Americas +31%,
- Japan +34.2%,
The growth of the business was driven mainly by the Prada and Miu Miu brands which grew by 40.5% and 23.6%, respectively.
In the first half of 2012, in line with its strategy, the Group continued to develop its retail network, opening 28 new stores and taking the total number of DOS to 414 at the end of
July 2012, of which 263 Prada, 102 Miu Miu, 43 Church’s and 6 Car Shoe.
Patrizio Bertelli, CEO of Prada Spa, has expressed his satisfaction with these results which were achieved in an extremely difficult economic environment with the market continuing to reward Prada for its unyielding commitment to style and the pursuit of quality The interim results of the Group or the first half of financial year 2012 are tentatively scheduled to be announced on 24 September 2012.
The PRADA Group – is one of the world leaders in the luxury goods sector where it operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distribution of luxury handbags, leather goods, footwear, apparel and accessories.
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