Home / Knowledge / News / Apparel/Garments / PEI in deal with Vayola for sleepwear, robes & loungewear
PEI in deal with Vayola for sleepwear, robes & loungewear
07
Aug '12
PEI Licensing Inc., a wholly owned subsidiary of Perry Ellis International, announced that it has entered into a new license agreement with Vayola, a division of The Kersheh Group, to design, manufacture and distribute sleepwear, robes and loungewear under the Laundry by Shelli Segal brand name.

“Today Laundry by Shelli Segal continues to gain fantastic momentum across both international and domestic markets,” commented Oscar Feldenkreis, President & COO of Perry Ellis International. “We are excited to partner with Vayola and benefit from their vast experience. We feel Vayola possesses the unique ability to interpret the Laundry lifestyle within these product categories.”

Product will launch for the fall 2013 season and be available within current Laundry by Shelli Segal channels of distribution, such as Neiman Marcus, Saks, Nordstrom and Lord & Taylor.

“We are thrilled to partner with such a strong brand as Laundry by Shelli Segal,” commented Sam Kersheh, CEO of The Kersheh Group. “Bringing a sleepwear component to the marketplace is a natural progression for Laundry and The Kersheh Group is proud to be a part of the brand’s continued expansion.”

This partnership comes as the perfect complementary collection to Laundry's recent extension into bedding, further proving a girl can do Laundry in her sleep. Other recent Laundry product extensions include jewelry, fragrance, girl’s dresses, girl’s outerwear and girl’s accessories, all hitting retail for fall.

Perry Ellis International


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search