Home / Knowledge / News / Apparel/Garments / Heidi Klum's new line to hit Babies"R"Us stores on Sept 15
Heidi Klum's new line to hit Babies"R"Us stores on Sept 15
15
Aug '12
Babies"R"Us announced that the first delivery of its brand-new and exclusive assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will arrive in its stores across North America and online on September 15.

The world-renowned fashion icon and mom of four created this distinctive and unexpected collection for kids, sizes newborn to 5T, further adding to the company's growing assortment of differentiated products.

To celebrate the upcoming launch of this new line, Babies"R"Us is unveiling an engaging online look book and providing eager customers with an opportunity to enter for a chance to win a visit by Heidi to their hometown.

The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies"R"Us that will include multiple new collections each year.

"I always knew that I wanted to create great items for children – but I wanted to find a home where all of my ideas for babies and kids could be under one roof with a company that is truly the authority in the world of babies and kids. 

“I finally found that with Babies"R"Us and am so excited to partner with them to launch my Truly Scrumptious collection," said Heidi Klum. "I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms, too.

“From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room decor, my Truly Scrumptious line has it all.  I'm really proud of what we've created and can't wait to share it on September 15th."

Adorable Baby-to-Big-Kid Fashions with Flair

Parents and gift-givers are sure to adore the Truly Scrumptious apparel and accessories, which range from $4.99 to $39.99, available in all Babies"R"Us stores across North America, as well as online, starting Saturday, September 15.  Featuring signature characters and whimsical designs, such as pink and purple butterflies, googly-eyed monsters, and green and blue dinosaurs, the assortment includes layette for little ones, sizes newborn to 24 months, as well as playwear and separates for kids, sizes 2T to 5T, made with a combination of fabrics for functionality and comfort.

The assortment is notable for its fashionable flair, including trendy military- and varsity-style jackets, red and black straight leg jeans, striped leggings, burnout technique tees, unique embroidered details and stylish tutus with whimsical accents, all of which are perfect for mixing and matching. The collection is rounded out with a selection of bibs, hats with faux mohawk trim, mittens with monster eyes, booties and socks with dinosaur details, as well as sneakers.

Vibrant Room Decor Collections and Gear Perfect for On-the-Go Parents

When the Truly Scrumptious line launches next month, customers can choose from three fun, colorful patterns of bedding with matching room decor. The motifs include Butterfly Wonderland, Dinosaur Tracks and Boho Harmony, and features paper lanterns, flowing canopies, enchanting paper mobiles, detailed lamps and decorative rugs. Elaborate wall art packages featuring 2-D and 3-D decals to create murals of trees, grass with flowers, dinosaurs or butterflies, will also be available at launch.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search