Home / Knowledge / News / Apparel/Garments / Heidi Klum's new line to hit Babies"R"Us stores on Sept 15
Heidi Klum's new line to hit Babies"R"Us stores on Sept 15
15
Aug '12
Babies"R"Us announced that the first delivery of its brand-new and exclusive assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will arrive in its stores across North America and online on September 15.

The world-renowned fashion icon and mom of four created this distinctive and unexpected collection for kids, sizes newborn to 5T, further adding to the company's growing assortment of differentiated products.

To celebrate the upcoming launch of this new line, Babies"R"Us is unveiling an engaging online look book and providing eager customers with an opportunity to enter for a chance to win a visit by Heidi to their hometown.

The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies"R"Us that will include multiple new collections each year.

"I always knew that I wanted to create great items for children – but I wanted to find a home where all of my ideas for babies and kids could be under one roof with a company that is truly the authority in the world of babies and kids. 

“I finally found that with Babies"R"Us and am so excited to partner with them to launch my Truly Scrumptious collection," said Heidi Klum. "I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms, too.

“From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room decor, my Truly Scrumptious line has it all.  I'm really proud of what we've created and can't wait to share it on September 15th."

Adorable Baby-to-Big-Kid Fashions with Flair

Parents and gift-givers are sure to adore the Truly Scrumptious apparel and accessories, which range from $4.99 to $39.99, available in all Babies"R"Us stores across North America, as well as online, starting Saturday, September 15.  Featuring signature characters and whimsical designs, such as pink and purple butterflies, googly-eyed monsters, and green and blue dinosaurs, the assortment includes layette for little ones, sizes newborn to 24 months, as well as playwear and separates for kids, sizes 2T to 5T, made with a combination of fabrics for functionality and comfort.

The assortment is notable for its fashionable flair, including trendy military- and varsity-style jackets, red and black straight leg jeans, striped leggings, burnout technique tees, unique embroidered details and stylish tutus with whimsical accents, all of which are perfect for mixing and matching. The collection is rounded out with a selection of bibs, hats with faux mohawk trim, mittens with monster eyes, booties and socks with dinosaur details, as well as sneakers.

Vibrant Room Decor Collections and Gear Perfect for On-the-Go Parents

When the Truly Scrumptious line launches next month, customers can choose from three fun, colorful patterns of bedding with matching room decor. The motifs include Butterfly Wonderland, Dinosaur Tracks and Boho Harmony, and features paper lanterns, flowing canopies, enchanting paper mobiles, detailed lamps and decorative rugs. Elaborate wall art packages featuring 2-D and 3-D decals to create murals of trees, grass with flowers, dinosaurs or butterflies, will also be available at launch.


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