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4POINT4 brings ex-NBA player to head basketball operations
Aug '12
Sports apparel and equipment company 4POINT4 announces its partnership with former NBA player and UNLV legend Larry Johnson to serve as president of basketball operations.

In this role, Johnson will take a leadership position in helping both with product development and youth camp development. Johnson will also visit some of the youth sports camps sponsored by 4POINT4 internationally, in developing countries, to work first-hand with the underprivileged youth that are being impacted by the brand.

As part of his work with 4POINT4, Johnson and 4POINT 4 are hosting free basketball camps in Las Vegas through August 17th for more than 100 inner city youth. He is joined by UNLV Runnin Rebels basketball teammates from the famed 1990 championship team, Moses Scurry, Anderson Hunt, David Butler and George Ackles.

While the Las Vegas camps are happening, 4POINT4 is sponsoring basketball tournaments in Cité Soleil, Haiti – a United Nations-designated red zone area. The “sister city” campaign to have simultaneous basketball camps in an underserved area of Haiti during the Las Vegas camps is part of the brand’s mission to increase access to play for underprivileged youth and in developing countries.

4POINT4 built the basketball courts in Haiti as well as donated all the necessary equipment, from balls to uniforms for the underprivileged children in both Las Vegas and Haiti. The courts and equipment will remain in Haiti year-round, allowing for continued basketball camps and activities.

The location of the “sister city” campaign in Haiti was chosen in connection to a larger project for which 4POINT4 is a Founding Sponsor, the development of the first-ever professional soccer stadium in Haiti, called Phoenix Stadium.

The stadium is being designed by world-renowned architect Carlos Zapata (architect of Soldier Field in Chicago, among many other notable projects) and is set to break ground in the next few months. The stadium will literally be built from the rubble of the 2010 Haiti earthquake and is part of a “commitment to action” to the Clinton Global Initiative.

This is the second “sister city” campaign 4POINT4 has embarked on – the brand just wrapped up a beach volleyball tournament in Cite Soleil that took place during the Olympics, as part of an endorsement deal with silver medalists April Ross and Jennifer Kessy.

As part of that deal, 4POINT4 designed the official Olympic performance apparel for both Ross and Kessy, and the brand donated sports equipment to developing nations throughout the world. The players will also wear 4POINT4 for their FIVB World Tour and have a trip planned to Haiti to see first-hand the impact they are having on the underprivileged youth. 4POINT4 will continue to donate sports apparel and equipment to underprivileged youth on their behalf.

4POINT4 follows a “buy one, give one” model of business - for all apparel sold, 4POINT4 matches with a philanthropic donation to one of its partner programs around the world. “This is all about increasing access to play,” said Antony Taylor, Principal, 4POINT4.

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