Home / Knowledge / News / Apparel/Garments / Launch of The New Beginning concept across Splash stores
Launch of The New Beginning concept across Splash stores
22
Aug '12
Revamping its product portfolio and offering a new store and symbolizing a year of New Beginning’s, high street retailer Splash has launched a uni-brand concept across its stores. With an eye for the latest global trends, the brand moves forward to re-define its product portfolio with the existing brand philosophy. The twin concepts reflect a young and very vibrant attitude, while offering a glimpse into the future of the evolving Splash brand with its fresh look and feel.

As a brand Splash caters to a customer’s every lifestyle need showcasing popular collections for men, women and teens, with a gamut of 35 brands under its portfolio of which 24 are designed in-house and the other 11 are international. The new concept brings together the in-house portfolio under one roof and gives customers the ease of browsing through various collections, all under the brand name Splash but divided into categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active and so forth. Hand-tags on every item will also ensure increased customer satisfaction and brand credibility while retaining the originality of fun and functionality while shopping.

Speaking on the uni-brand concept, Mr. Raza Beig, CEO, Splash & ICONIC said, “Splash’s journey into the world of fashion started 19 years ago when we opened our very first store in Sharjah. We started as a trading house and over the years constantly adapted and revamped our offerings to recognize the burgeoning fashion interests of our customers to become a brand with its pulse firmly on fashion. The introduction of uni-brand is a strategic move and an essential brand strategy, as over the years we have seen a pattern evolve where people shop at Splash irrespective of the brand name. This was further endorsed when we conducted a research with a 1000 customer sample size across the GCC.”
 
The international brand portfolio of Splash will also see a re-jig as newer designs and cleaner showcasing of merchandise is introduced, in order to further engage the customer and make shopping at Splash an experience to look forward to.
 
The new store format is based on the concept and philosophy of Fashionism. Taking cues from the Splash Fashion Show, the store is designed on the pillars of Fashion, Creativity & Party. 
 
The stores will be a centre-stage for the consumer, which they explore in phases. With an intentionally closed façade that is revealed only once the customer steps in, the store front transforms the logo into a structural element of black and white panels that also includes coloured panels reflecting the season. 


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search