Home / Knowledge / News / Apparel/Garments / Luxury innerwear label Eminence plans EBOs across India
Luxury innerwear label Eminence plans EBOs across India
23
Aug '12
Eminence, the premier men’s and women’s luxury innerwear label from France, brought to India in 2009 by Maxwell Industries Limited, is soon going to launch its own set of exclusive outlets in the country. 
 
Mr. Sunil Pathare, Vice-Chairman and Managing Director of Maxwell Industries Ltd, in an interview with Fibre2fashion, confirmed the new plans of the label. “The brand is looking to take considerable market share in the premium fashion market segment. To do this it will be merchandised through all the formats of trade,” he said.
 
“Currently it is present in General Trade and Modern Trade. We are planning to open exclusive stores (EBO) for the brand to provide its consumers a complete experience of the label,” he adds.
 
When questioned about the speciality of the brand, he replies, “The brand’s uniqueness comes from the kind of fabric and the designing that is being incorporated to make the product. The brand uses highly-evolved skin-friendly fibres coupled with immaculate designs and styling that gives the consumer a perfect blend of functional benefit and fashion quotient.” 
 
Informing about the current and future addition to the product portfolio of the brand, he mentions, “Currently we have 25 products in our portfolio and we intend to infuse another 15 products to the portfolio.”
 
Currently, Eminence has presence in over 1800 MBOs across the country. It also has presence in Central Mall and Pantaloons in modern format trade.
 
Revealing the future expansion plans, Mr. Pathare says, “Currently we are concentrating to make our presence stronger in India itself. We also have plans to go beyond Indian boundaries in future.”
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search