Home / Knowledge / News / Apparel/Garments / Luxury innerwear label Eminence plans EBOs across India
Luxury innerwear label Eminence plans EBOs across India
23
Aug '12
Eminence, the premier men’s and women’s luxury innerwear label from France, brought to India in 2009 by Maxwell Industries Limited, is soon going to launch its own set of exclusive outlets in the country. 
 
Mr. Sunil Pathare, Vice-Chairman and Managing Director of Maxwell Industries Ltd, in an interview with Fibre2fashion, confirmed the new plans of the label. “The brand is looking to take considerable market share in the premium fashion market segment. To do this it will be merchandised through all the formats of trade,” he said.
 
“Currently it is present in General Trade and Modern Trade. We are planning to open exclusive stores (EBO) for the brand to provide its consumers a complete experience of the label,” he adds.
 
When questioned about the speciality of the brand, he replies, “The brand’s uniqueness comes from the kind of fabric and the designing that is being incorporated to make the product. The brand uses highly-evolved skin-friendly fibres coupled with immaculate designs and styling that gives the consumer a perfect blend of functional benefit and fashion quotient.” 
 
Informing about the current and future addition to the product portfolio of the brand, he mentions, “Currently we have 25 products in our portfolio and we intend to infuse another 15 products to the portfolio.”
 
Currently, Eminence has presence in over 1800 MBOs across the country. It also has presence in Central Mall and Pantaloons in modern format trade.
 
Revealing the future expansion plans, Mr. Pathare says, “Currently we are concentrating to make our presence stronger in India itself. We also have plans to go beyond Indian boundaries in future.”
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search