PUMA opened a sustainable PUMA Store in India, the first one worldwide revolutionizing the concept of retail spaces globally. The store – located in the Bangalore suburb Indiranagar – is spread over a total of 800 sq meters, has been locally developed and sourced and incorporates a number of revolutionary and innovative design elements to ensure major energy savings as well as environmentally friendly-sourcing practices. While the lower levels will serve as a retail area, a ‘PUMA Social Club’ cafe and bar will be located on the upper floor and terrace and will be ready to open by the end of 2012.
“In keeping with our mission of becoming the most desirable and sustainable Sportlifestyle company, PUMA is happy to take this pioneering step forward for the retail industry.”, said Franz Koch, CEO of PUMA. “Establishing a sustainable PUMA Store underlines our commitment to reduce CO2 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015.”
“The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience”, said Rajiv Mehta, Managing Director PUMA South Asia. “We are pleased to be a pioneer in sustainability again with setting new standards for an environmentally-friendly and resource-saving store concept in one of India’s best shopping locations.”
Features that meet the highest criteria for sustainability include:
•Recycled steel from old DVD players, bicycles and tiffin boxes has been used to construct the building of the PUMA Store.
•The surface layout of the building has been designed in a way that more than 90% of the interior spaces in this store have direct access to natural daylight so that less artificial light is needed.
•The artificial lighting used in this store is energy efficient with fewer watts being consumed for the same lumen output.
•The recessed first and second floor volume generates a stack-effect for natural cooling.
•The highly insulated building shell allows for cooling without an air conditioning. Soil temperature, at a depth of about 12 feet or more stays fairly constant throughout the year and is approximately equal to the average annual ambient air temperature. The ground will be used as a heat sink for cooling in the summer and as a heat source for heating in the winter. A simple method used in this store is to pass air through the underground air tunnel.
•By maintaining the temperature at a comfortable 24 degrees Celsius, PUMA leaves it warmer than in usual retail stores and thus conserves energy.
•The sustainable PUMA Store is 100% solar-powered as solar photovoltaic cells provide 10,384 kwh units of energy a year