Reebok India gears up for fresh start in 2013

29 Aug '12

2 min read

Reebok India, whose operations were merged with German sports goods manufacturer Adidas last year, has said that the company looks forward to make a fresh start in 2013 through restructuring its India operations.

Earlier fibre2fashion had reported that Reebok India has strictly directed around 70 franchisees in Delhi-NCR to accept the new terms and conditions or close shops by August 31, 2012.

The company has announced a Franchisee Transformation Project as a part of its restructuring of India business. “The Franchisee Transformation Project is an instrumental component of our restructuring to set Reebok India up for a fresh start in 2013,” a company spokesperson informed fibre2fashion from Germany.

“The new business model includes comprehensive performance based commercial terms which we believe will help drive store profitability. So far, we have received a very good response from our partners from across the country. Most business partners understand the need to make changes and are engaging with us to transition to the new model, however, some of our franchisee partners are a bit uneasy about making a change from an existing model,” the spokesperson said.

“Despite the challenges, we are committed to the Indian market and believe in the growth potential of Reebok India. Hence, we are working closely with all our Reebok franchise partners and discussing revised business terms to drive strong profitability for both the franchise partners and Reebok India,” the spokesperson added.

Based on discussions with franchise partners, the company expects two-third of the current 900 Reebok franchisee store base to transfer over to the new business model.

“We value our relationship with our business partners and we are working on continuing our strong business relationship with as many current business partners as possible. As a responsible organization, we will follow good standards of respectful and professional conduct to engage with our stakeholders while restructuring the business at Reebok India Company," the spokesperson said.

Fibre2fashion News Desk - India

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