Home / Knowledge / News / Apparel/Garments / Reebok India gears up for fresh start in 2013
Reebok India gears up for fresh start in 2013
29
Aug '12
Reebok India, whose operations were merged with German sports goods manufacturer Adidas last year, has said that the company looks forward to make a fresh start in 2013 through restructuring its India operations.
 
Earlier fibre2fashion had reported that Reebok India has strictly directed around 70 franchisees in Delhi-NCR to accept the new terms and conditions or close shops by August 31, 2012.
 
The company has announced a Franchisee Transformation Project as a part of its restructuring of India business. “The Franchisee Transformation Project is an instrumental component of our restructuring to set Reebok India up for a fresh start in 2013,” a company spokesperson informed fibre2fashion from Germany.
 
“The new business model includes comprehensive performance based commercial terms which we believe will help drive store profitability. So far, we have received a very good response from our partners from across the country. Most business partners understand the need to make changes and are engaging with us to transition to the new model, however, some of our franchisee partners are a bit uneasy about making a change from an existing model,” the spokesperson said.
 
“Despite the challenges, we are committed to the Indian market and believe in the growth potential of Reebok India. Hence, we are working closely with all our Reebok franchise partners and discussing revised business terms to drive strong profitability for both the franchise partners and Reebok India,” the spokesperson added.
 
Based on discussions with franchise partners, the company expects two-third of the current 900 Reebok franchisee store base to transfer over to the new business model.
 
“We value our relationship with our business partners and we are working on continuing our strong business relationship with as many current business partners as possible. As a responsible organization, we will follow good standards of respectful and professional conduct to engage with our stakeholders while restructuring the business at Reebok India Company," the spokesperson said.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X