Home / Knowledge / News / Apparel/Garments / Reebok India gears up for fresh start in 2013
Reebok India gears up for fresh start in 2013
29
Aug '12
Reebok India, whose operations were merged with German sports goods manufacturer Adidas last year, has said that the company looks forward to make a fresh start in 2013 through restructuring its India operations.
 
Earlier fibre2fashion had reported that Reebok India has strictly directed around 70 franchisees in Delhi-NCR to accept the new terms and conditions or close shops by August 31, 2012.
 
The company has announced a Franchisee Transformation Project as a part of its restructuring of India business. “The Franchisee Transformation Project is an instrumental component of our restructuring to set Reebok India up for a fresh start in 2013,” a company spokesperson informed fibre2fashion from Germany.
 
“The new business model includes comprehensive performance based commercial terms which we believe will help drive store profitability. So far, we have received a very good response from our partners from across the country. Most business partners understand the need to make changes and are engaging with us to transition to the new model, however, some of our franchisee partners are a bit uneasy about making a change from an existing model,” the spokesperson said.
 
“Despite the challenges, we are committed to the Indian market and believe in the growth potential of Reebok India. Hence, we are working closely with all our Reebok franchise partners and discussing revised business terms to drive strong profitability for both the franchise partners and Reebok India,” the spokesperson added.
 
Based on discussions with franchise partners, the company expects two-third of the current 900 Reebok franchisee store base to transfer over to the new business model.
 
“We value our relationship with our business partners and we are working on continuing our strong business relationship with as many current business partners as possible. As a responsible organization, we will follow good standards of respectful and professional conduct to engage with our stakeholders while restructuring the business at Reebok India Company," the spokesperson said.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search