Originally launched in 2007, the newly patented Comfort Choice Side-Wire Bra features side-wire technology that contours and shapes the bust area, as well as soft cups, padded straps, and hidden side panels designed to enhance a woman’s curves.
“This revolutionary Side-Wire technology that we developed is truly innovative – we did not simply replicate our competitors, we designed a product that our customers have embraced and continue to find unbelievably comfortable,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “By listening to our customers about what they need in plus-size bras, we created this unique style that combines support, comfort and beauty.”
The Side-Wire bra is an exclusive design that is part of Comfort Choice, a long-standing proprietary brand well-known and trusted by OneStopPlus Group’s loyal customers. The extensive collection of Comfort Choice bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world. The OneStopPlus Group has more than 100 years of expertise in plus size fit, quality, innovation and service.
“The OneStopPlus Group offers the largest selection of plus and extended plus size bras available anywhere, all designed to beautifully fit a woman’s fuller curves,” said Stephanie Sobel, President of OneStopPlus Group. "Bras and lingerie, the foundations of our customers' wardrobes, are extremely important to us as we continue to focus on fit and comfort and strive to be a ‘one stop shop’ resource for all plus size women."
OneStopPlus Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes.
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