The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the Australian Wool Innovation Limited (AWI) has said.
The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the #
Woolmark label validates products made using 100 percent genuine Australian wool. However, the label has been facing counterfeiting problems.
The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the #
Australian wool industry is losing thousands of dollars every year because of the use of counterfeit woolmark labels, but with the implementation of the new technology the industry will be able to tackle the problem to some extent, said Mr. Stuart McCullough, the Chief Executive Officer of AWI.
The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the #
The new technology will allow a microchip to be positioned in a garment’s washing instruction tag, which can be easily detected by a simple smart phone application to confirm the genuine woolmark product.
The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the #
Owned by more than 29,000 Australian woolgrowers, AWI is a non-profit company that invests in research, development and marketing for the Australian wool industry.
The Woolmark labelled apparels will soon be available with an integrated technology that will allow the consumers to identify its authenticity, the #
Fibre2fashion News Desk - India
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