New areas at MFS meet with broad acceptance

18 Sep '12

6 min read

This time MUNICH FABRIC START’s trend expert Joachim Baumgartner dubbed the event “Clash of Plenty” i.e. the meeting or wild mixing of different eras and styles. He particularly highlighted the new opulence and variety of fabrics in his new array of trends that was also visualised at a high level on MUNICH FABRIC START’s highly respected Colour Card. In her presentation of the macro trends Catherine Van Baal from the trend agency WGSN con?rmed the new desire for luxury. The trend theme entitled “21st Century Romance” primarily focuses on history and traditional craftsmanship. Here rich tableaux develop thanks to decorative ornamentation and opulent details. Gold plays a key role amidst this rich, classical theme.

While progressive brands and small new labels headed in this direction other designers still went in very pragmatic search of colour. “I am happy that colour is still on show. In Germany successful themes are sometimes abandoned too quickly,” said Matthias Rehbeck from Joop!.

The strong start of the new creative Patternstudios platform – presenting fashion designs and prints in a studio-like setting for the ?rst time now – was not only con?rmed by Elisa Ostländer from Lica: “Patternstudios is going down well. Many people are really enthusiastic about the range of one-offs,” said the exhibitor commenting on her premiere at the fair. A plus point at the fair for many new exhibitors was the large increase in customers from the German-speaking area with its strong purchasing power.

The other new areas and concepts frequently used by MUNICH FABRIC START to pick up on market developments and create new impulses have also dentally become established. With 22 exhibitors the Shirtings segment featured not just a new premium stand system but also a pooled presentation of high-quality shirt fabrics. “We are very satis?ed with the footfall and feedback here.

Munich is and remains the most important trade fair for the German-speaking market,” said Carsten Bleimund at Brennet. Visitors and the roughly 55 exhibitors in the fair’s BLUEZONE denim segment in the neighbouring Zenith Hall also felt very much at home. “We are very satis?ed and have seen all our key accounts from Gerry Weber and Mac through to Bogner. As ever, organisation of the BLUEZONE is very good,” said Marco Lucietti from Isko”.

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