Home / Knowledge / News / Apparel/Garments / Jockey to host launch party for Rachel Zoe's new range
Jockey to host launch party for Rachel Zoe's new range
19
Sep '12
On October 17, 2012, Jockey is hosting an exclusive, invitation-only event in Los Angeles to celebrate the official launch of Rachel Zoe's "Major Must Haves" from Jockey. Fans can enter for the chance to win a trip to the event and meet the stylist and fashion icon.

"We are thrilled to be able to offer this opportunity to Jockey and Rachel Zoe fans across the country," said Dustin Cohn, Jockey's chief marketing officer. "Jockey is heading in an exciting direction with products for women that feature smaller fits, new silhouettes, and fashionable prints and colors. All with the quality and comfort you expect from Jockey. We're looking forward to celebrating Jockey's new direction and collaboration with Rachel at this amazing event."

On July 3, 2012, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe's "Major Must Haves" from Jockey. Next month, Rachel's selection of Jockey shapewear and intimates will be available in a variety of retail stores. A small portion of the new product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October.

The shapewear can best be described as "cotton-rich comfort meets all-day curve control." Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a "cheeky" cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world.

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted "The Rachel Zoe Project" on Bravo, which now airs in over 20 countries worldwide. 

Jockey International Inc.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search