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Jockey to host launch party for Rachel Zoe's new range
19
Sep '12
On October 17, 2012, Jockey is hosting an exclusive, invitation-only event in Los Angeles to celebrate the official launch of Rachel Zoe's "Major Must Haves" from Jockey. Fans can enter for the chance to win a trip to the event and meet the stylist and fashion icon.

"We are thrilled to be able to offer this opportunity to Jockey and Rachel Zoe fans across the country," said Dustin Cohn, Jockey's chief marketing officer. "Jockey is heading in an exciting direction with products for women that feature smaller fits, new silhouettes, and fashionable prints and colors. All with the quality and comfort you expect from Jockey. We're looking forward to celebrating Jockey's new direction and collaboration with Rachel at this amazing event."

On July 3, 2012, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe's "Major Must Haves" from Jockey. Next month, Rachel's selection of Jockey shapewear and intimates will be available in a variety of retail stores. A small portion of the new product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October.

The shapewear can best be described as "cotton-rich comfort meets all-day curve control." Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a "cheeky" cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world.

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted "The Rachel Zoe Project" on Bravo, which now airs in over 20 countries worldwide. 

Jockey International Inc.


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