Home / Knowledge / News / Apparel/Garments / Jockey to host launch party for Rachel Zoe's new range
Jockey to host launch party for Rachel Zoe's new range
19
Sep '12
On October 17, 2012, Jockey is hosting an exclusive, invitation-only event in Los Angeles to celebrate the official launch of Rachel Zoe's "Major Must Haves" from Jockey. Fans can enter for the chance to win a trip to the event and meet the stylist and fashion icon.

"We are thrilled to be able to offer this opportunity to Jockey and Rachel Zoe fans across the country," said Dustin Cohn, Jockey's chief marketing officer. "Jockey is heading in an exciting direction with products for women that feature smaller fits, new silhouettes, and fashionable prints and colors. All with the quality and comfort you expect from Jockey. We're looking forward to celebrating Jockey's new direction and collaboration with Rachel at this amazing event."

On July 3, 2012, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe's "Major Must Haves" from Jockey. Next month, Rachel's selection of Jockey shapewear and intimates will be available in a variety of retail stores. A small portion of the new product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October.

The shapewear can best be described as "cotton-rich comfort meets all-day curve control." Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a "cheeky" cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world.

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted "The Rachel Zoe Project" on Bravo, which now airs in over 20 countries worldwide. 

Jockey International Inc.


Must ReadView All

Apparel/Garments | On 2nd May 2016

WB: B’desh can create more jobs with apparel exports

Clothing exports could create more and better jobs in Bangladesh if...

Courtesy: Skechers USA Inc

Apparel/Garments | On 2nd May 2016

Govt okays single brand retail for Skechers

Footwear maker Skechers USA Inc. has secured the government's...

Apparel/Garments | On 2nd May 2016

Amazon to invest more in India

Global e-commerce major Amazon plans to boost investment in its...

Interviews View All

Bhumika and Shyamal Shodhan
Shyamal and Bhumika

How is the market for bespoke and designer clothing in India ? How is the...

Logan Beam
All American Clothing Co.

What is the current ratio of fake 'Made in USA' clothes as compared to the ...

Geetanjali Kapoor
GMS Exports

How do you see the market for readymade garments in India? What will be...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search