Home / Knowledge / News / Apparel/Garments / adidas brand sales target increased by 5%
adidas brand sales target increased by 5%
22
Sep '12
At an investor event at the TaylorMade-adidas Golf Headquarters in Carlsbad, California, Herbert Hainer, adidas Group CEO, confirmed and reinforced the adidas Group’s long-term financial targets as outlined in its strategic business plan “Route 2015”. Until 2015, the adidas Group wants to achieve global sales of € 17 billion and a sustainable operating margin of 11%. 

“We have made great progress since we introduced our Route 2015 ambitions in November 2010. Everything I have seen over the past 20 months has only reinforced my confidence that Route 2015 will be an overwhelming success. While the first two years of our execution were marked by exceptional sales momentum we will now focus and deliver even stronger on improving the profitability of our Group,” commented Herbert Hainer. 

The adidas brand will continue to be the engine of the adidas Group with projected 2015 sales of € 12.8 billion. This marks a 5% increase from the original target of € 12.2 billion announced in November 2010.
 
The adidas Sport Performance sales target is now € 8.9 billion (up from € 8.5 billion) as record-breaking football sales, tremendous momentum in basketball and an unprecedented product pipeline in running provide a strong backbone for future growth. adidas Sport Style is expected to grow to € 3.9 billion (up from € 3.7 billion) due to the unmatched global resonance of Originals with the lifestyle consumer and solid momentum in the adidas NEO label. 
 
Based on the outstanding performance of TaylorMade-adidas Golf, Other Businesses (TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey) will achieve their Route 2015 goals already in 2012 and are therefore now expected to contribute € 2.2 billion (up from € 1.8 billion) in sales by 2015. Mark King, President of TaylorMade-adidas Golf: “The development of our golf business is phenomenal. We are already by far the biggest golf company in the world and continue to go from strength to strength with a lot of innovative products and concepts still to come.”
 
At the Reebok brand, the adidas Group will continue to position Reebok as the fitness brand that caters to all major fitness categories, whether it is group activities such as CrossFit, fitness running, gym, yoga or dance. 
 
 

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search