Although the main investments in expanding the Marimekko store network have been on the international market in the past few years, it has been grown and updated at the same time in the domestic market, which is also important for the company. In the second half of this year, a total of six new Marimekko stores will open in Finland, two of them shop-in-shops. During the first half of the year, Marimekko opened a company-owned store at the Sello mall in Espoo.
Lappeenranta’s patience will be rewarded today when a new Marimekko store will open its doors in the city centre. In the light and colourful store, particular attention is paid to inspiring and cosy atmosphere and memorable in-store customer experience. Lappeenranta is a busy trading town; the great interest shown in Marimekko by the local people plus the growing number of visitors there make it an attractive location for a new, company-owned retail store.
In mid-September, a Marimekko shop-in-shop opened at the Sokos department store in Tampere, as did a retailer-owned Marimekko store at the largest mall in Southeast Finland, Veturi in Kouvola. Openings in large malls will continue with the start-up in November of a retailer-owned Marimekko store at the brand-new Ikano mall in Kuopio. Around the same time, a Marimekko shop-in-shop will open at Design Hill, a specialist in Finnish brand products located in Halikko, Salo.
Helsinki city centre is a very important area for Marimekko. The flagship store in the Kämp Galleria mall was totally revamped and moved into new premises in 2011. This November, Marimekko will strengthen its presence in the city centre by opening a new company-owned store in an excellent location next to the Stockmann department store.
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