Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini's licensing agent working with the Company to re-launch the brand in major markets around the world through targeted licensing and distribution partnerships. IMG will also work closely with company management on sponsorship, strategy, endorsements, e-commerce and other brand activation activities.
Bruno Maglione, IMG Executive Vice President and Global Managing Director of IMG Licensing, commented on the agreement, "Sergio Tacchini is one of three or four companies that can lay claim to having invented what might be called the sports fashion segment.
The combination of athletic lifestyles with elegant styling is very much back in vogue as consumers seek to distinguish themselves with distinctive, yet functional products. Sergio Tacchini's rich heritage as a pioneer in this area positions it strongly to take advantage of the renewed growing market for fashion focused sportswear."
Janny Tang, Sergio Tacchini Managing Director, added, "IMG's worldwide licensing infrastructure, coupled with its deep knowledge and broad expertise in both tennis and fashion, makes them the perfect partner for our long-term plans with the Sergio Tacchini brand. They have put together an impressive team of regional specialists to work hand-in-hand with us in Europe, the Americas and Asia."
Sergio Tacchini, the world renowned Italian sportswear brand that first brought color and fashion flair to tennis courts, was established in 1966 by the Italian tennis player Sergio Tacchini.
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe.
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