Home / Knowledge / News / Apparel/Garments / Sergio Tacchini enters into global partnership with IMG
Sergio Tacchini enters into global partnership with IMG
27
Sep '12
Sergio Tacchini, the iconic Italian tennis and sportswear clothing company, announced a far-ranging global partnership with IMG, the global sports, fashion and media company.

Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini's licensing agent working with the Company to re-launch the brand in major markets around the world through targeted licensing and distribution partnerships. IMG will also work closely with company management on sponsorship, strategy, endorsements, e-commerce and other brand activation activities.

Bruno Maglione, IMG Executive Vice President and Global Managing Director of IMG Licensing, commented on the agreement, "Sergio Tacchini is one of three or four companies that can lay claim to having invented what might be called the sports fashion segment.

The combination of athletic lifestyles with elegant styling is very much back in vogue as consumers seek to distinguish themselves with distinctive, yet functional products. Sergio Tacchini's rich heritage as a pioneer in this area positions it strongly to take advantage of the renewed growing market for fashion focused sportswear."

Janny Tang, Sergio Tacchini Managing Director, added, "IMG's worldwide licensing infrastructure, coupled with its deep knowledge and broad expertise in both tennis and fashion, makes them the perfect partner for our long-term plans with the Sergio Tacchini brand. They have put together an impressive team of regional specialists to work hand-in-hand with us in Europe, the Americas and Asia."

Sergio Tacchini, the world renowned Italian sportswear brand that first brought color and fashion flair to tennis courts, was established in 1966 by the Italian tennis player Sergio Tacchini.

IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe.

IMG Worldwide

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search