Visitors included Darkroom, Donna Ida, Browns, Black White Denim, O’Keefe, Bank, Harrods, Next, Elisabeth May Shoe Boutique, ASOS, Amazon, Choice, Snooty Frox of Harrogate, Arnotts, Hoopers, Figleaves.com, Selfridges, Pretaportobello.com, Start Boutique, Sunday Best, John Lewis, Harvey Nichols, House of Fraser, Fenwick, Net-a-porter, Black Truffle and The Dressing Room.
With over 1,000 brands, including 250 new to the show, and the addition of new sections including Pure Body showcasing lingerie, swimwear and shapewear, Pure Junior housing top childrenswear, and the French Boulevard with a selection on French accessory brands; Pure London has expanded in size opening up into the new West Hall Level 1.
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