Home / Knowledge / News / Apparel/Garments / Shop online at Ladyblush for ultimate experience
Shop online at Ladyblush for ultimate experience
05
Oct '12
Ladyblush is the “1st women’s only online shopping website” in India. Launched in February 2012, it is focussed on creating a strong value proposition for Indian women shoppers, offering over 15,000 products across categories like Indian and western dresses, sarees, art jewellery, cosmetics, lingerie and sleepwear. Recently Ladyblush has also added a new category - Home & Kitchen. 

While their typical customer is predominantly a young, self-reliant and confident fashion conscious woman, interestingly a small percentage of men are also purchasing from Ladyblush for the women in their lives. Some of them even hail from smaller towns as well.  
 
Ladyblush helps the Indian woman consumer shop for her favourite saree or lehenga from Surat, brassware and handcrafted jewellery from Moradabad and why to forget the all time favourite destination for designer suits and sarees from Chandni Chowk in Delhi and why to forget - all these from the comfort of her home or office. 
 
Ladyblush focuses on quality of merchandise, assortment and customer delight that would result in strong network effects and with over 150 sellers from 27 cities and it is looking at Ladyblush as a platform of discovery for the small time sellers spread across India having rich and unique products offerings. 
 
Ladyblush has been witnessing a consistent month on month growth of 25-30% since going live in February 2012, driven mainly through organic or alliance driven growth. Its customer repeat ratio is also healthy, wherein 1 in 4 buyers’ shops again within a span of 6 months. 
 
Ladyblush plans on maintaining the same growth momentum. The key growth drivers for maintaining the pace would be new category / product line introductions, more aggressive paid marketing on search and social media and strategic alliances, with a target to achieve revenues of Rs one crore per month by the end of this financial year.
 
The market segment, that Ladyblush targets are probably one of the most influential groups of online shoppers in the world today. It started with a focus on cosmetics, lingerie and sarees and over the last few weeks, has added adjacent categories like home décor, kitchenware, etc. 
 
The team is focussed on building Ladyblush as the ultimate shopping destination for women, since they believe that category and assortment would be the biggest differentiator and taking that philosophy forward in terms of attracting suppliers and SMEs from regional markets which gives the product catalogue a depth and uniqueness not seen elsewhere. 
 
Ladyblush is led by a team of three co-founders, who between them have a collective experience of over 30 years in eCommerce with big names like Indiatimes, Ibibo, EBay, Bazee, Trainline.com and Web18. Rahul Sethi, the CEO takes care of category management & marketing, Suneet Manchanda takes care of sourcing, operations and technology and Nagarjun Srivastava overlooks CRM, Finance & HR.

Ladyblush


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Top executives
Textile industry, India

The event should be organised every year

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search