Home / Knowledge / News / Apparel/Garments / adidas NEO names POP superstar Justin Bieber as Style Icon
adidas NEO names POP superstar Justin Bieber as Style Icon
17
Oct '12
adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens worldwide can hunt down the superstar's exclusively customized NEO gold sneakers online in a bid to win a pair and meet Justin on tour.

As NEO's new global style icon, Justin Bieber will inspire young consumers with the label's stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front NEO's seasonal campaigns under its "Live Your Style" positioning, with Spring/Summer 2013 to debut in February.  Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.

Talking about the news, Justin Bieber spoke of NEO, the newest addition to a brand he has always loved. "I found a real connection with NEO because it is about fashion, freedom and being true to who you are.  With my new album, Believe, I am spreading the message of believing in yourself.  The first step is showing who you are, and one of the great ways to showcase yourself is through fashion.  For me style is an adventure, something to have fun with and NEO believes this too," he said.

To mark the appointment, adidas NEO Label and Justin launched a competition to find his NEO sneakers online in the Find My Golden Shoes challenge. Pictures of Justin's exclusively customized NEO gold sneakers that he is wearing during his Believe World Tour concerts are hidden online.  Daily clues will be posted on NEO's Facebook site leading searchers to find the NEO gold sneaker images hidden in a different site on the Internet each week. By solving the clues and finding the picture, a code will be available for successful sleuths to submit to NEO's Facebook site. If the code is entered correctly, entrants will be in the running to win daily and weekly prizes.

One lucky entrant each week over five weeks will win a pair of the NEO gold sneakers and an all-inclusive trip to meet Justin on tour in Miami. Entrants will also have the chance to win daily prizes of NEO goodies.

Hermann Deininger, Chief Marketing Officer adidas Brand, said Justin Bieber possesses an undeniable young, fun spirit and energy that embodies the adidas NEO Label. "Justin makes his mark in his own bold and expressive way through fashion, music and style. Justin will help us spread the spirit of NEO worldwide and showcase the brand's sports and lifestyle inspired apparel and footwear silhouettes," he added.

adidas NEO Label is one of the proud sponsors of Justin Bieber 's "Believe" world tour 2012/2013.

adidas NEO Label


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Tracey Montford
Cake Lingerie

How is the market for maternity lingerie in countries like US, UK and...

Narendra Somani
Modelama Exports Limited

What are the challenges faced by an exporter in terms of funding and...

Kevin Nelson
TissueGen

<b><i>Kevin Nelson, Chief Scientific Officer, TissueGen discusses the...

Daniel Dwight
Cooley Group

An international executive with significant experience leading high-tech...

Tapas Nandi
ITEMA Weaving (I) Pvt. Ltd

Tapas Nandi is President of ITEMA Weaving (India) Private Limited. He has...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search