Home / Knowledge / News / Apparel/Garments / UK's Karen Millen launches flagship store in Beijing
UK's Karen Millen launches flagship store in Beijing
19
Oct '12
Karen Millen, the UK-based women’s designer clothing brand, has forayed in the Chinese mainland by opening a flagship store in the heart of its capital ‘Beijing’. 
 
The label’s entry into the Chinese market is part of an innovative market strategy, which aims to fulfil the untapped gap between the regular high street brands and luxury fashion, by providing quality apparels at affordable prices to its consumers, the company said. 
 
Luxury brands like Louis Vuitton, Dior and Hermes charge 30 to 80 percent higher retail prices in China compared to prices in their homelands.
 
The brand’s first outlet in the country is a wholly-owned subsidiary spread over an area of 300 square meters.
 
The sprawling store features an opening collection of over 190 apparels and nearly 50 accessories. 
 
After opening an outlet in Beijing, the label now plans to launch another outlet in Shanghai next year, and has future plans to open a chain of over 60 stores across China over the next five years.
 
Founded in 1981, Karen Millen specialises in a range of coats and eveningwear. The brand operates a number of stores in the United Kingdom, US, Austria, Denmark, Norway, the Republic of Ireland and many other European countries.
 

Fibre2fashion News Desk - India


Must ReadView All

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Brandix signs JV with Best Pacific of Hong Kong

Textiles | On 21st Nov 2017

Brandix signs JV with Best Pacific of Hong Kong

In a joint venture (JV) with the global synthetic materials...

CAI estimates 2017-18 cotton crop at 375 lakh bales

Textiles | On 21st Nov 2017

CAI estimates 2017-18 cotton crop at 375 lakh bales

In its first estimate of the cotton crop for the 2017-18 season...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search