Home / Knowledge / News / Apparel/Garments / UNIQLO & Djokovic launch 'Clothes for Smiles' program
UNIQLO & Djokovic launch 'Clothes for Smiles' program
20
Oct '12
UNIQLO announces the launch of “Clothes for Smiles,” a program developed in collaboration with top professional tennis player and UNIQLO Global Brand Ambassador Novak Djokovic. Through this initiative, the company will establish a $10 million fund and use it to bring smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future. The fund will be established from a portion of the sales of HEATTECH and Ultra Light Down items during the 2012 fall/winter season.

“Clothes for Smiles” will be comprised of two programs valued at $5 million each. One program will accept ideas from around the world via a dedicated website www.uniqlo.com/smiles to give children a better tomorrow, and the second will be an initiative to provide support to programs aimed at improving children’s education, through a global alliance agreement signed between UNICEF (United Nations Children’s Fund) and Fast Retailing. This program will initially provide support to Bangladesh, China, Philippines and Serbia, with more countries to follow.

Commenting on the launch of “Clothes for Smiles,” Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, said, “I am very pleased to launch today ‘Clothes for Smiles,’ the first fund to be established by UNIQLO, in partnership with Novak Djokovic. This is an innovative CSR initiative in terms of its scale, type of support provided, and its style of accepting ideas for the fund worldwide. ‘Clothes for Smiles’ will serve as one of UNIQLO’s major CSR activities alongside ongoing initiatives such as the All-Product Recycling Program and the social business.”

UNIQLO Global Brand Ambassador Novak Djokovic said, “I feel honored, and indeed very excited, to have collaborated with UNIQLO in developing ‘Clothes for Smiles,’ a totally new program that aims at giving children of all ages a chance for a better future. I hope many people from all around the world will help to support this initiative and in doing so will bring smiles to children everywhere.”

Since the appointment of Novak Djokovic as UNIQLO Global Brand Ambassador, announced in Paris on May 23, 2012, both parties have been discussing various measures to realize their common, mutual desire to improve people’s lives and contribute to society. As a result, UNIQLO has come to a decision to launch “Clothes for Smiles,” a program aimed at bringing smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future.

UNICEF and Fast Retailing have signed a five-year global alliance agreement that will provide support to programs aimed at improving children’s education, initially in Bangladesh, China, Philippines and Serbia, with more countries to follow.

UNIQLO


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X