Home / Knowledge / News / Apparel/Garments / Banana Republic & AMC launch 'Mad Men' line for Spring '13
Banana Republic & AMC launch 'Mad Men' line for Spring '13
20
Oct '12
In response to consumer demand following Fall 2011 and Spring 2012 Banana Republic ‘Mad Men’ collections, Banana Republic and AMC are pleased to announce that the Banana Republic ‘Mad Men’ collection is back with a third installment for Spring 2013. The capsule launches exclusively at select Banana Republic retail locations worldwide and online beginning March 1, 2013.

Designed by Banana Republic in collaboration with Emmy Award-winning Costume Designer for “Mad Men,” Janie Bryant, the collection takes its inspiration from costumes featured in the show, reflecting the mod vibe of the late ‘60s.  The capsule moves away from the Camelot era’s early ‘60s look and into the late ‘60s mod fashions. Spring’s collection incorporates fresh bold prints, bright colors and new silhouettes, all demonstrated through the versatile and instantly wearable Banana Republic lens.

“With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result,” said Simon Kneen, Banana Republic Creative Director and Executive Vice President. “We took Janie’s mod inspiration for the costumes on-screen and translated it in a way that today’s Don or Megan will aspire to wear.”

The Banana Republic design team, led by Kneen, worked closely with Bryant to ensure the capsule reflected key style elements from the series. Behind the scenes, Bryant kicked off the design process by sharing her favorite costumes. Key influences include Joan’s form-fitting silhouette pieces, Megan’s shift dresses in psychedelic prints and bold colors, Peggy’s matching accessories, and Megan’s youthful effect on Don’s classically traditional wardrobe.

The menswear collection includes bold plaids and stripes, the emergence of the sport coat, and the sophisticated suit for the boardroom. The women’s collection celebrates color, print and pattern in iconic items like the era’s popular shift dress with shorter hemlines, keyhole details, and checked capris. Accessories include a mirrored heel shoe, graphic scarves, and geometric jewelry for women along with fedoras and skinny ties for men, which complete the look with a nod to the time period while relating to modern runway trends seen for spring 2013.

“In my work with Simon for the Banana Republic ‘Mad Men’ Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant. “I am excited about what we’ve done together, and I know that Banana Republic customers and ‘Mad Men’ fans are going to be thrilled with our new collection this spring.”

The Banana Republic ‘Mad Men’ Spring 2013 collection will appear in Banana Republic’s March advertising campaign, which will appear in print, outdoor, online, direct mail and in store. 

Banana Republic


Must ReadView All

Textiles | On 24th Jul 2017

Gartex all set to feature garment, textile solutions

Complete value chain of garment and textile manufacturing solutions...

Courtesy: Abercrombie & Fitch

Apparel/Garments | On 23rd Jul 2017

Abercrombie & Fitch launches products on Alibaba Tmall

Abercrombie & Fitch has announced the launch of Abercrombie & Fitch...

Apparel/Garments | On 23rd Jul 2017

NRF urges Congress to reject border adjustment tax

The National Retail Federation has urged Congress to reject a...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X