Home / Knowledge / News / Apparel/Garments / Sales up 2.6% at multi-channel retailer Debenhams in FY'12
Sales up 2.6% at multi-channel retailer Debenhams in FY'12
25
Oct '12
Figures released from leading international, multi-channel brand Debenhams for the 52 weeks to 1 September 2012 showed another strong set of results with highlights including total sales up 2.6%, like-for-like sales up 2.3% inc vat, online sales up 39.8% and profit up before tax up 4.2% to £158.3m.

New designers, stronger marketing and successful expansion overseas has helped Debenhams to increase market share.

A strong team of leading designers, such as Jenny Packham, Jonathan Saunders, Henry Holland, Julien MacDonald, Preen and Marios Schwab, producing cat walk clothes at affordable prices, enabled Debenhams to increase market share in fashion.

Increasing sales of perfumes and cosmetics with brands such as Chanel, Benefit and Urban Decay, saw the store continue to gain market share in Health and Beauty.

And Debenhams intends to build 17 new stores across the UK over the next five years, creating 1,700 new jobs.

Debenhams has also invested in stronger marketing by continuing with its highly successful ‘Life Made Fabulous’ ad campaign. Next month the retailer will launch a Christmas TV campaign for the first time in six years.

Said Debenhams chief executive Michael Sharp: “Achieving strong sales and profits despite a very difficult market is testament to the success of our great value and stylish products. I’m delighted with these results.”

Debenhams today announced its latest designer childrenswear collection as fashion designer Markus Lupfer joins forces with model Donna Air to launch ‘donna & markus by markus lupfer’, available exclusively in Debenhams from 26 November 2012.

Renowned for his inspiring use of colour and logos, German-born Markus Lupfer has collaborated with fashion-insider Donna Air to create a capsule collection of knitwear, sweatshirts, t-shirts and leggings for girls aged four-14.

Launching just in time for Christmas, the collection is expected to be snapped up by fashion-forward mothers looking to dress their daughters in designs usually only spotted on the catwalks at fashion week.

The retailer’s new store and modernisation programme further cements the retailer’s commitment to reinvigorating the British high street with bricks and mortar stores alongside its investment in multichannel.

The 17 new stores in the pipeline include Cheshire Oaks (Chester), Fort Kinnaird (Edinburgh), Beverley (East Yorkshire), Wandsworth (London), Scunthorpe (North Lincolnshire), Darlington (County Durham), Newport (Wales) and Shrewsbury (Shropshire).


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Top executives
Textile & apparel bodies

The decision is transformational

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search