Home / Knowledge / News / Apparel/Garments / A&E initiates drive to increase apparel life
A&E initiates drive to increase apparel life
30
Oct '12
A 122-year old USA based yarn and sewing thread producer, has initiated a drive to increase the life of the garments we wear, and thereby reduce environmental destruction, as otherwise, these clothing would have found a place in a landfill earlier than its full lifetime.

North Carolina based American & Efird LLC (A&E) has launched an initiative ‘Technology to Help Reduce Early Apparel Demise’ (T.H.R.E.A.D) in order that, apparels outlive their full lifecycle and thereby prevent early environmental damage.

Explaining the initiative to fibre2fashion, Mark Hatton – Director (Marketing and Sales) at A&E says, “Every minute, thousands of garments the world over suffer an untimely end because of a small, insidious flaw - inferior thread."

“Our T.H.R.E.A.D. initiative is designed to help remind our apparel industry customers from designer to manufacturer of the critical importance of choosing the right sewing thread. The tools are useful to designers, technical designers as well as apparel manufacturers.  

“From a performance standpoint (in the garment and in the factory) to moral obligation (sustainability of the product and producer), thread is just as important as the cut of the garment or the choice of the fabric. 

“The initiative is dedicated to getting people to recognize responsible quality sewing thread and to provide them with the tools necessary to better understand thread choices, understand cost versus price and be clear on the transparency of the producer (from a social and environmental standpoint).  

"It doesn't make much sense to extend the life of apparel, but ignore the life of our planet. That's why A&E has been a longtime advocate for environmental sustainability in all we do”, he winds up by saying. 

Fibre2fashion News Desk - India


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search