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Four bollywood directors walk ramp for Blackberrys AW2012

30 Oct '12
4 min read

Go Sharp is Blackberrys tagline, launched in 2011. The word “Go” in the tagline is a call to action; it connotes energy and passion which defines the youth of today. “Sharp” is decoded as a visceral extension of a charismatic personality. High on fashion and style, Sharp men exude the oomph which is a sum total of attitude and looks. 

It was an evening where two major clusters, fashion and cinema joined hands to raise a toast to the triumph of Blackberrys Sharp Nights. It saw ace bollywood directors - Madhur Bhandarkar, Kunal Kohli, Imtiaz Ali & Rohit Shetty sizzle the ramp in an all new ‘Avatar’ as show stoppers.
 
To make it magnificent, renowned DJ and Percussionist Jonqui collectively rolled music to create the aura that complemented the fashion show. Adding to the oomph was a performance by Lumina - The Laser Violinist with her stunning virtuoso on the electric violin as she manipulated the lasers all by her self. It was a night interspersed with visual & audio performances to harmonize & amplify the style and the ambience.  A complete blockbuster performance on the eve of revering the Sharpness of the brand and its gamete of fashion and cinema blow the mind off for sure
Commenting on this electric evening Mr. Bhandarkar with innumerable National Award winning films said, “Blackberrys in true sense speaks out the language of the new age not only with its style but also with everything they do.” While Kunal Kohli notes, “Film industry today is not only about making the world see what they want but making them see what they should want. With regards to Blackberrys I heartily congratulate them as their trends not only follow the International style but they know what the men need and should don.” 
 
“Sharpness is the single force that cuts through the clutter and makes you stand out – it is not just the mind but how you bring out your personality through what you wear” said Rohit Shetty. Imtiaz Ali usually seen in casuals sported an all formal three piece tuxedo on the ramp said, “It feels great to walk the ramp for Blackberrys and don this look. Certainly feels Sharp.”  

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