Home / Knowledge / News / Apparel/Garments / M&S to enter four new European markets with new websites
M&S to enter four new European markets with new websites
01
Nov '12
Marks & Spencer (M&S) announces it will enter four new European markets on Monday 19 November, with the launch of localised customer websites in Germany, Spain, Austria and Belgium.

The move, which is part of M&S' ongoing strategy to become a leading international, multi-channel retailer, marks significant progress against plans outlined in May 2012 to trade online in ten international markets this financial year and follows the successful launch of websites in France and Ireland.

M&S will launch with a fully localised offer for each of these European markets. The sites will trade in Euros and offer the preferred local language, payment and delivery options.

In all four countries M&S products are already in demand with online shoppers using its international delivery service, which sees products delivered to over 80 countries via the UK website. The four markets are amongst the most popular delivery destinations and localising the offer will help M&S grow its business and take its customer engagement in these markets to another level.

Marc Bolland, Chief Executive of Marks & Spencer, said: “This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer. M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets.”

Laura Wade-Gery, Executive Director, E-Commerce Multi-channel at Marks & Spencer commented: “Entering these countries with online capabilities allows us to serve customers right across some of the biggest and fastest growing online fashion markets in Europe. Since 2008 we've been in dialogue with the customers who already use our international delivery service and we've learnt much from them. With our new sites we can provide customers with what they want – a fully localised service that enables them to shop with M&S in the way they want to.”

The new websites will provide customers with access to a comprehensive range of over 15,000 stylish, quality M&S products, including womenswear, lingerie, menswear, kidswear, and a selection of homeware.

In the UK, M&S is pioneering a leading multi-channel offer across web, mobile and in-store innovation. Its popular Shop Your Way service provides customers with flexible, convenient order and delivery options – including free next day collection from its stores.

Marks & Spencer (M&S)


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search