850 high-quality visitors came to preview the fabrics and private label collections offered by fashion co-contractors at the October 2012 show, down 15% year-on-year because of the sluggish economic climate.
Fast Fashion London remains resolutely British, with 85% of visitors based in the UK, but the show also attracted a number of international visitors, particularly from France (8%) and Belgium (4%).
Visitors to Fast Fashion London praised the excellent quality and specialist know-how of the show’s exhibitors. The originality, creativity and finish of the products, particularly of the fabrics and private label collections, caught the eye of buyers, manufacturers and creative directors in the UK fast fashion sector. Most were impressed by the innovative new solutions showcased by exhibitors, from techniques and know-how to fashion and style.
Many visitors were also pleasantly surprised by the wide range of countries represented by the 70 exhibitors, who provided them with new sourcing opportunities. Fast Fashion London featured pavilions from France (17 exhibitors) and Portugal (15), with a significant presence from Romania, Morocco, Turkey, Italy, Lithuania and Pakistan.
The Chamber of Commerce and Industry for Northern France stand focused attention on the diversity and quality of the region’s textiles and fashion manufacturers, including lacemakers and embroiderers such as Sophie Halette, who made the lace for Kate Middleton’s wedding dress designed by Sarah Burton for Alexander McQueen.
29% of visitors attended Fast Fashion London to source new suppliers, 19% to view samples, 15% to place orders and 12% to meet their regular suppliers.
Some of the major participating brands included:
UK: Ais, Asos, Berwin & Berwin, Boden, Bordelle, Burberry, Casimi Christopher Kane, Coast, Day 22 Limited, Eveden Limited, Figleaves, Jack Wills, Jane Norman, Jigsaw, John Lewis, Joy, Monsoon Accessorize, Paragon Clothing, Pomodoro, Price &Buckland, Rare, Ted Baker, Warehouse , Wolsey…
France: Beaumanoir, Cevimod, Galec, Leclerc, Promod…
Germany: Gerhard Roesch
In keeping with the UK’s perpetual search for new talent, Fast Fashion London launched its own competition to find tomorrow’s emerging fashion designers: the Young Designer Competition, led by Competition Ambassador and award-winning fashion journalist Hilary Alexander.