Fantag was acquired by Thinking Fan Design LLC from BeerTAG LLC earlier this year and will be run in tandem with Fanskrit, another Thinking Fan Design company where fans and artists can create, vote, and buy limited edition graphic sports tees using the likenesses, names and jersey numbers of all 2,000+ current NFL Players. Together, the two companies will build brand awareness, drive internet traffic, and create unique products by continually engaging and collaborating with the people who matter most: sports fans.
“Bringing these two businesses together positions us to fill several major gaps in the sports apparel market simultaneously,” said Matthew Lee Rosen, Lead Product Developer for Fantag. “We deliver what sports fans want: unique, high quality apparel that bears timely messaging about their favorite athletes.”
Fantag will give NFL fans an opportunity to “stand out from the crowd” by introducing new products daily, including newly coined phrases from NFL Players that gain traction on social media platforms. With its quick-to-market capability, Fantag can develop new officially licensed merchandise for sale in as little as 24 hours.
Fanskrit sources its designs from a growing community of graphic designers and illustrators located around the world. Fans vote for which designs they wish to be printed on superlative fabrics in limited edition quantities. Winning artists are paid cash for their designs and are afforded the chance to build reputation and visibility in front of a wide audience. Fantag apparel can be purchased on the company’s e-commerce shop.
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