Home / Knowledge / News / Apparel/Garments / Gap launches 'Love Comes In Every Shade' for this Xmas
Gap launches 'Love Comes In Every Shade' for this Xmas
17
Nov '12
This holiday season, Gap’s new global marketing campaign, “Love Comes In Every Shade,” celebrates the colorful, optimistic holiday product Gap is known for and illustrates some of the many forms of love, from puppy love and married love to best friend love and sibling love.

Wearing the must-have gifts of the season in a range of colors, the campaign features a diverse group of actors, musicians and their loved ones. Each group represents a different relationship, including true love with actors Michael J. Fox and wife Tracy Pollan; fatherly love with rapper Nas and his father, blues musician Olu Dara; modern love with the cast of NBC’s “The New Normal”; self love with actress Aubrey Plaza; puppy love with actor Jack Huston and his dog Orso; best friend love with director Gia Coppola and actress Nathalie Love; and married love with musician Rufus Wainwright and artistic director Jörn Weisbrodt.

“This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”

Holiday 2012 Collection

Building upon its fall Icon Redefined collection, key styles return for holiday in the Winter Icon collection updated with fresh pops of color and colorblocked patterns. For women, cozy outerwear and sweaters are the focus, including the Twill Parka and Eversoft Sweaters. Made from our softest wash-and-wear yarns, the Eversoft Sweaters are available in a range of energetic shades and silhouettes, including circle hem, cardigan and hoodie styles.

A fall favorite, the Fitted Boyfriend Shirt returns for holiday in updated hues and patterns. These standout tops pair with the iconic 1969 Always Skinny Jean and 1969 Legging Jean, and are available in a range of bright and optimistic washes, prints and fabrications, such as neon mint green, neon violet, lemon yellow, velvet and corduroy.

The men’s collection also incorporates color into jeans, cords and khakis paired with color-infused tops, waffle knit sweaters, and outerwear that mix and match to create a full winter wardrobe. Standout bottoms include the 1969 Straight Fit Corduroy Jeans available in a range of color-ways including the bordeaux and navy, and the Lived-In Slim Khaki in raw sienna and turquoise sky. Bottoms are shown with the Half Zip Waffle Sweater updated for holiday in a warm wool blend and the Lived-In Wash Shirts available in modern plaids and basic neutrals.

Accessories complete the look and include new colorful scarves, ankle boots and dazzling small leather goods perfect for holiday gift-giving.


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search