Antigua 2013 men's collection with brighter, bolder style

19 Nov '12

4 min read

Margarita is a neon take on lime, and is paired with a variety of neutral shades such as Steel, Silver and White. This color offering is expected to become another best-seller for this next season, as Sean Gregg noted that "The dominant color in the market overall is currently lime green, and our Keylime

Margarita is also used as an accent to Black, for example, the Torrent Polo looks exceptional in Black accented in Margarita and Smoke as contrast stripes on specifically the 3-button placket, under-collar, and on the cut-and-sewn cuffs. The Torrent polo, as do all the performance polos, features Desert Dry moisture management technology.

Apple green is a perfect color group for those who want a little more tradition to their pop color, and is merchandized with the color Navy to create a vibrant contrast color story. The color Navy was brought back into the performance color palette this season with the intention of having a bright accent color paired with it.

Zest is a lemon-drop yellow, as another fast trending pop color in the market and included in this seasons collection. Zest is subtly used to accent the smokier color shades in this new collection, such as Black, Steel, and Silver, and as a contrast accent color on collars, cuffs and plackets.

Similarly, the Melon orange and Phlox pink color groups are merchandized with a smoky color palette, which allows the pop colors to bring life to the neutral shades and not overwhelm.

For a blast of pop color, style Surge is sure to be a standout style. A textured horizontal pique stripe is offered in the entire range of this seasons colors representing the palette in it's entirety as a tonal solid polo with white being featured as the neutral shade in the form of a contrast cover-stitch detail. Style Surge can be a featured lead piece in any of the collections color stories.

Conversely, the Pulse polo in any of the subtle neutral colored ombre patterns includes a bright contrast cover-stitch color at the top shoulder seam, underarm seam and side seam, as well as on the placket and the inside back yoke panel.

Style Montage, a jacquard tonal abstract geometric polo, is already a big seller in the collection, bringing together a perfect combination of performance function with fashion styling. This polo features Desert Dry Xtra-Lite D2XL moisture management technology offered in a variety of solid tonal brights.

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