Home / Knowledge / News / Apparel/Garments / Growing Russian lingerie market inspires CPM Body&Beach
Growing Russian lingerie market inspires CPM Body&Beach
21
Nov '12
Although there are no angels with flowery wings floating yet across the catwalk of CPM Body&Beach (held in Moscow from 26 February to 1 March 2013), there is so much happening on the Russian market. According to a study conducted by the ESPER Group, the leading Russian agency for marketing & research in Moscow, the market volume for lingerie and bodywear was already up by 14.2% to EUR 4.36 billion in 2010.
 
These impressive figures along with a rising interest from specialist retailers prompted the organisers of CPM – COLLECTION PREMIÈRE MOSCOW to launch Body&Beach as a separate segment of the trade fair last September. For the coming February a great number of Italian and Spanish exhibitors have already registered.
 
“For our exhibitors it is, of course, a difficult decision to leave their familiar environment of national pavilions,” explains Christian Kasch, Project Director of CPM. “But the experiences gained and success of the other segments such as CPM Kids and Fashion&Denim are a clear indication that a staging of the collections in a themed segment attracts a greater number of trade visitors and addresses top decision-makers more directly.”
 
This view is also shared by many exhibitors now. Victoria Blinova, Head of Marketing of Triumph International confirms: “For us the Body&Beach segment is a very positive experience after having participated for five years at CPM. Now lingerie manufacturers are given the unique opportunity to gain exposure to a trade audience in a specific setting.”
 
This trade fair appearance in the themed segment is supported by cooperation with international professional associations and trade magazines. Once again a 1-day congress, the ‘Russian International Lingerie Market Forum’, will be organised in cooperation with the Italian publishing house Intima in a forum in Hall 2.5. Here visitors can find out about trends and market directions.
 
Furthermore, newcomers from the industry benefit from a special promotion focus. This time Nils Bohner and Weiss from Germany as well as Bon Bon Lingerie from Estonia and Gints Bude from Latvia will be invited to showcase themselves. The compact presentation of this content offers a top platform for networking.
 
 


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search