Home / Knowledge / News / Apparel/Garments / Shoppers turning online to evade tiny fitting rooms
Shoppers turning online to evade tiny fitting rooms
27
Nov '12
Fits.me, the online virtual fitting room provider, released research that reveals 36 per cent of shoppers use in-store fitting rooms less than they did just three years ago.  Many of these consumers appear to be interested in finding an online alternative to trying on clothes in-store, with over half (52%) respondents never or only sometimes trying on clothes in-store because they shop for clothes online.

A third of consumers (36%) reported using in-store fitting rooms less and less, a response particularly common among younger shoppers: almost half (45%) of 18-24 year olds surveyed reporting that they don’t use physical fitting rooms as much as they did 3 years ago.

What’s wrong with the fitting room?

Consumers reported that the main reasons for not using in-store fitting rooms are because they are too small (37%) and because of the queues (32%).  Almost one in five respondents (18%) said they dislike leaving their cubicle in order to see themselves in a public, full-length mirror.  The research also found age group-specific criticisms of in-store fitting rooms; for example, the primary complaint of half of 18-24 year olds (51%) is the queues, while the main complaint of 45-54 year olds was the size of the fitting rooms (43%). 

The research also illustrates that fitting room issues vary according to where people live.  For example, lighting crops up as an issue in the South East, with 16 per cent of consumers citing fitting rooms are ‘too dark’.  In the North East more than a quarter (27%) of respondents said that they didn’t visit physical fitting rooms because they feel ‘under suspicion’ when they do.  One in five (20%) of those surveyed in the East of England claimed the mess was their main issue, and 15 per cent of people in Yorkshire/Humberside and the South West reported that they were simply ‘embarrassed to get undressed’ in-store.  In fact, when given the choice, 64 per cent of consumers surveyed would prefer to try on clothes at home than in-store.

Getting the right fit online

The alternative for many consumers has become shopping online.  However, buying clothes online that fit correctly can also bring its own set of problems.  12 per cent of consumers report they ‘never buy online because of sizing concerns’ and a further 61 per cent said that they always or sometimes hesitate before making a purchase online due to sizing concerns.  For around one in five (19%) consumers over 55 years old, worries over sizing information online mean they never purchase clothes online. 


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urmil Arya

Sushila International, a well established textile organisation established ...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search